Brandwave

Camtasia vs Screen Studio:Which is more popular?

In September 2026, Camtasia had more branded searches than Screen Studio among screen recording software worldwide. Camtasia had about 74,000 branded searches, while Screen Studio had 33,100. Camtasia made up 1.1% of all screen recording software searches we track, and Screen Studio accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about screen recording software, Screen Studio appeared in four of the five answers and Camtasia in two. Camtasia and Screen Studio were each mentioned first in two of the four answers that named either.

Among screen recording software worldwide in September 2026

Who do people search for more?

Camtasia, about 2 searches for every 1 for Screen Studio

Camtasia 74K searchesScreen Studio 33.1K searches

Who does AI mention more?

Screen Studio, mentioned in 4 of 5 answers, Camtasia in 2

Screen Studio in 4 of 5Camtasia in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Camtasia first in 2Screen Studio first in 2

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Screen Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Camtasia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Camtasia and Screen Studio were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. Tella8th
  9. Clipchamp9th
  10. Snagit10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Camtasia or Screen Studio more popular in search?

This chart shows how often people search Google for Camtasia and Screen Studio by name. Each line represents a brand's share of searches for all 12 screen recording software we track, month by month, from English-language searches worldwide.

Camtasia and Screen Studio among screen recording software worldwide, by month

Share of searches by month for Camtasia, Screen Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

How has the Camtasia and Screen Studio comparison changed over the last 12 months?

3 findings

How did search popularity change for screen recording software worldwide in September 2026?

2 changes

  1. In September 2026, Camtasia fell from 7th to 8th among screen recording software worldwide.

  2. Estimated monthly branded searches for Screen Studio worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Camtasia’s and Screen Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Screen Studio

1 branded search term

  • screen studio

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

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