Clipchamp vs Filmora:Which is more popular?
In September 2026, Clipchamp had more branded searches than Filmora among video editing software worldwide. Clipchamp had about 1 million branded searches, while Filmora had 301,000. Clipchamp made up 4% of all video editing software searches we track, and Filmora accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about video editing software, Clipchamp appeared in two of the five answers and Filmora in one. Clipchamp was mentioned before Filmora in every answer that named either.
Who do people search for more?
Clipchamp, about 3 searches for every 1 for Filmora
Who does AI mention more?
Clipchamp, mentioned in 2 of 5 answers, Filmora in 1
Who does AI recommend more?
Clipchamp, named ahead of Filmora in 2 of 2 answers
Follow Clipchamp vs Filmora and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top video editing software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Filmora was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Clipchamp was listed before Filmora in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
DaVinci Resolve1st
Adobe Premiere Pro2nd
CapCut3rd
Final Cut Pro4th- iMovie5th
- Clipchamp6th
Filmora7th
Descript–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CapCut5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DaVinci Resolve4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Premiere Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Final Cut Pro4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- iMovie3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clipchamp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Filmora1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Descript0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about video editing software
5 answers
Asked ChatGPT
“Which video editing software should I use?”
Asked ChatGPT
“What are the best video editing software options?”
Asked ChatGPT
“What's the best video editing software for editing videos?”
Searched Google, AI Overview
“video editing software”
Searched Google, AI Overview
“video editing app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clipchamp or Filmora more popular in search?
This chart shows how often people search Google for Clipchamp and Filmora by name. Each line represents a brand's share of searches for all eight video editing software we track, month by month, from English-language searches worldwide.
Share of searches by month for Clipchamp, Filmora. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | DaVinci Resolve | Clipchamp | Adobe Premiere Pro | Descript | Filmora | Final Cut Pro | iMovie |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 8.2% | 6.7% | 3.3% | 1.7% | 2.5% | 0.9% | 1.1% |
| Nov 2025 | 75.9% | 8.1% | 6.7% | 3.3% | 1.7% | 2.4% | 0.9% | 0.9% |
| Dec 2025 | 81% | 7.2% | 4.8% | 2.6% | 1.2% | 1.8% | 0.65% | 0.79% |
| Jan 2026 | 80.1% | 7.1% | 4.7% | 2.9% | 1.4% | 2.1% | 0.95% | 0.77% |
| Feb 2026 | 79.7% | 7% | 4.7% | 3.1% | 1.8% | 2.1% | 0.77% | 0.77% |
| Mar 2026 | 80.9% | 7.1% | 4.8% | 2.4% | 1.5% | 1.8% | 0.78% | 0.78% |
| Apr 2026 | 77.9% | 8.4% | 5.6% | 2.8% | 1.7% | 2.1% | 0.62% | 0.92% |
| May 2026 | 81.6% | 7.2% | 4.8% | 2.1% | 1.2% | 1.8% | 0.53% | 0.79% |
| Jun 2026 | 78.2% | 8.4% | 5.6% | 2.8% | 1.4% | 2.1% | 0.76% | 0.76% |
| Jul 2026 | 80.7% | 7.1% | 4.7% | 2.6% | 1.5% | 2.1% | 0.64% | 0.64% |
| Aug 2026 | 79.7% | 8.5% | 4.6% | 2.8% | 1.4% | 1.7% | 0.63% | 0.63% |
| Sep 2026 | 83.1% | 6% | 4% | 2.7% | 1.2% | 1.2% | 1.2% | 0.54% |
How has the Clipchamp and Filmora comparison changed over the last 12 months?
3 findings
- Clipchamp was ahead of Filmora in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clipchamp’s share of searches among video editing software worldwide moved from 6.7% to 4%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 12 months ending September 2026, Filmora’s share of searches among video editing software worldwide moved from 2.5% to 1.2%, and its estimated monthly branded searches moved from 550K to 301K.
How did search popularity change for video editing software worldwide in September 2026?
2 changes
In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.
In September 2026, Filmora lost share of searches among video editing software worldwide, from 1.7% to 1.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clipchamp’s and Filmora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among video editing software
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.