Brandwave

Adobe Premiere Pro vs Clipchamp:Which is searched more?

In September 2026, Clipchamp had more branded searches than Adobe Premiere Pro among video editing software worldwide. Clipchamp had about 1 million branded searches, while Adobe Premiere Pro had 669,000. Clipchamp made up 4% of all video editing software searches we track, and Adobe Premiere Pro accounted for 2.7%. These are worldwide searches for English-language branded terms.

Share of searches among video editing software worldwide in September 2026Is Adobe Premiere Pro or Clipchamp more popular in search?
Adobe Premiere Pro2.7%669K searches
vs
Clipchamp4%1M searches

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Is Adobe Premiere Pro or Clipchamp more popular in search?

Compare the software used to edit video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Adobe Premiere Pro and Clipchamp among video editing software worldwide, by month

Share of searches by month for Clipchamp, Adobe Premiere Pro. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutDaVinci ResolveClipchampAdobe Premiere ProDescriptFilmoraFinal Cut ProiMovie
Oct 202575.7%8.2%6.7%3.3%1.7%2.5%0.9%1.1%
Nov 202575.9%8.1%6.7%3.3%1.7%2.4%0.9%0.9%
Dec 202581%7.2%4.8%2.6%1.2%1.8%0.65%0.79%
Jan 202680.1%7.1%4.7%2.9%1.4%2.1%0.95%0.77%
Feb 202679.7%7%4.7%3.1%1.8%2.1%0.77%0.77%
Mar 202680.9%7.1%4.8%2.4%1.5%1.8%0.78%0.78%
Apr 202677.9%8.4%5.6%2.8%1.7%2.1%0.62%0.92%
May 202681.6%7.2%4.8%2.1%1.2%1.8%0.53%0.79%
Jun 202678.2%8.4%5.6%2.8%1.4%2.1%0.76%0.76%
Jul 202680.7%7.1%4.7%2.6%1.5%2.1%0.64%0.64%
Aug 202679.7%8.5%4.6%2.8%1.4%1.7%0.63%0.63%
Sep 202683.1%6%4%2.7%1.2%1.2%1.2%0.54%

How has the Adobe Premiere Pro and Clipchamp comparison changed over the last 12 months?

3 findings

How did search popularity change for video editing software worldwide in September 2026?

2 changes
  1. In September 2026, Clipchamp lost share of searches among video editing software worldwide, from 4.6% to 4%.

  2. Estimated monthly branded searches for Adobe Premiere Pro worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adobe Premiere Pro’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Premiere Pro

2 branded search terms

  • adobe premiere pro
  • premiere pro

Clipchamp

1 branded search term

  • clipchamp

How the Brand Demand Index is measured

Other head-to-heads among video editing software

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Put your own brand in this comparison

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