Brandwave

ElevenLabs vs HeyGen:Which is more popular?

In September 2026, ElevenLabs had more branded searches than HeyGen among AI dubbing tools worldwide. ElevenLabs had about 7.1 million branded searches, while HeyGen had 2 million. ElevenLabs made up 74.8% of all AI dubbing tool searches we track, and HeyGen accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about AI dubbing tools, both ElevenLabs and HeyGen appeared in all five answers. HeyGen was mentioned before ElevenLabs in three out of five answers.

Among AI dubbing tools worldwide in September 2026

Who do people search for more?

ElevenLabs, about 4 searches for every 1 for HeyGen

ElevenLabs 7.1M searchesHeyGen 2M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

ElevenLabs in 5 of 5HeyGen in 5 of 5

Who does AI recommend more?

HeyGen, named ahead of ElevenLabs in 3 of 5 answers

HeyGen first in 3ElevenLabs first in 2

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Top AI dubbing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both ElevenLabs and HeyGen showed up in all five answers. HeyGen was listed before ElevenLabs in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. HeyGen2nd
  3. Rask AI3rd
  4. Synthesia4th
  5. Dubverse5th
  6. Papercup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Synthesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rask AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubverse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papercup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI dubbing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ElevenLabs or HeyGen more popular in search?

This chart shows how often people search Google for ElevenLabs and HeyGen by name. Each line represents a brand's share of searches for all six AI dubbing tools we track, month by month, from English-language searches worldwide.

ElevenLabs and HeyGen among AI dubbing tools worldwide, by month

Share of searches by month for ElevenLabs, HeyGen. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsHeyGenSynthesiaPapercupRask AIDubverse
Oct 202568%25.2%5.2%1%0.47%0.08%
Nov 202567.2%26%5.2%1%0.47%0.08%
Dec 202571%22.8%4.7%0.94%0.43%0.07%
Jan 202672.4%22.4%3.9%0.78%0.43%0.06%
Feb 202669.9%25%3.7%0.89%0.41%0.07%
Mar 202673.6%21.9%3.2%0.78%0.43%0.07%
Apr 202669.9%25.1%3.7%0.89%0.41%0.08%
May 202670.8%24.8%3%0.9%0.41%0.07%
Jun 202677.6%18.4%2.8%0.82%0.37%0.05%
Jul 202677.6%18.4%2.8%0.82%0.37%0.06%
Aug 202677.8%18.6%2.3%0.84%0.31%0.06%
Sep 202674.8%21.1%2.7%0.96%0.36%0.06%

How has the ElevenLabs and HeyGen comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of HeyGen in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI dubbing tools worldwide moved from 68% to 74.8%, and its estimated monthly branded searches moved from 5.9M to 7.1M.
  • Across the 12 months ending September 2026, HeyGen’s share of searches among AI dubbing tools worldwide moved from 25.2% to 21.1%, and its estimated monthly branded searches moved from 2.2M to 2M.

How did search popularity change for AI dubbing tools worldwide in September 2026?

2 changes

  1. In September 2026, HeyGen gained share of searches among AI dubbing tools worldwide, from 18.6% to 21.1%.

  2. In September 2026, ElevenLabs lost share of searches among AI dubbing tools worldwide, from 77.8% to 74.8%.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

22 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

HeyGen

2 branded search terms

  • heygen
  • heygen ai

How the Brand Demand Index is measured

Other head-to-heads among AI dubbing tools

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