Brandwave

How popular isElevenLabs?

In September 2026, people searched for ElevenLabs by name about 7.1 million times worldwide, an 18.9% increase from the previous year. These searches made up 62.7% of all global AI music generator searches, placing ElevenLabs first out of six generators. When we asked both ChatGPT and Google AI Overviews about AI music generators, ElevenLabs appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

ElevenLabs is the most searched of 6 competitors and the third most recommended in AI answers.

  1. ElevenLabsShare of searches 62.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SunoShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. UdioShare of searches 0.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. SoundrawShare of searches 0.16%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BoomyShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top AI music generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ElevenLabs is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Suno1st
  2. Udio2nd
  3. ElevenLabs3rd
  4. AIVA4th
  5. Soundraw5th
  6. Boomy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suno5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ElevenLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Udio3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AIVA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soundraw2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boomy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI music generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which AI music generators compete with ElevenLabs?

ElevenLabs against AI music generators worldwide, by month

Share of searches by month for ElevenLabs, Suno. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsSunoUdioSoundrawBoomyAIVA
Oct 202563%35.4%0.64%0.52%0.35%0.09%
Nov 202558.2%40.4%0.6%0.49%0.27%0.08%
Dec 202557%41.6%0.62%0.41%0.28%0.07%
Jan 202662%36.8%0.54%0.36%0.24%0.05%
Feb 202662.6%36.1%0.65%0.36%0.24%0.05%
Mar 202666.8%32%0.58%0.39%0.21%0.04%
Apr 202657.9%40.8%0.74%0.33%0.22%0.04%
May 202657.9%40.7%0.9%0.27%0.15%0.04%
Jun 202662.5%36.4%0.8%0.16%0.13%0.03%
Jul 202662.5%36.4%0.8%0.16%0.11%0.03%
Aug 202661.9%37.1%0.67%0.16%0.13%0.03%
Sep 202662.7%36.2%0.8%0.16%0.11%0.04%

  1. 1.ElevenLabs

    62.7%

    Held 1st. 7.1M estimated branded searches, -15.2% vs prior month. Share +0.8 points.

  2. 2.Suno

    36.2%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  3. 3.Udio

    0.8%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Soundraw

    0.16%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Boomy

    0.11%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share 0 points.

  6. 6.AIVA

    0.04%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between ElevenLabs and its closest rivals

Every comparison with ElevenLabs

28 comparisons

How has branded search demand for ElevenLabs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ElevenLabs worldwide rose from 6M to 7.1M.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI music generators worldwide peaked at 66.8% in March 2026 and was lowest at 57% in December 2025.

How did search popularity change for AI music generators worldwide in September 2026?

6 changes

  1. In September 2026, ElevenLabs gained share of searches among AI music generators worldwide, from 61.9% to 62.7%.

  2. In September 2026, Suno lost share of searches among AI music generators worldwide, from 37.1% to 36.2%.

  3. Estimated monthly branded searches for Udio worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

  4. Estimated monthly branded searches for Boomy worldwide fell 63.4% over 12 measured months, from 33.1K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Soundraw worldwide fell 63.4% over 12 measured months, from 49.5K to 18.1K in September 2026.

  6. Estimated monthly branded searches for AIVA worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are ElevenLabs’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs audiobook
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs music
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Do you work for ElevenLabs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ElevenLabs compete?

ElevenLabs is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI music generators1st of 662.7%Shown above
AI dubbing tools1st of 674.8%Show ranking
AI voice generators1st of 690.1%Show ranking
AI voice changers1st of 490.4%Show ranking
Text to speech tools1st of 592.8%Show ranking
Text to speech APIs1st of 695.5%Show ranking
Voice cloning platforms1st of 595.7%Show ranking
Audiobook production platforms5th of 70.95%Show ranking
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