Brandwave

How popular isD-ID in search?

In August 2026, there were an estimated 824K branded searches for D-ID worldwide which is down 17.7% over the last 11 months. D-ID holds 29.7% estimated Share of Search among AI avatar video platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen60.6%
  2. D-ID29.7%
  3. Synthesia9.3%
  4. Colossyan0.36%
  5. Elai0.01%
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Which AI avatar video platforms compete with D-ID?

D-ID against AI avatar video platforms worldwide, by month

Share of Search by month for HeyGen, D-ID, Synthesia. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenD-IDSynthesiaColossyanElai
Oct 202554.4%28.8%16.3%0.43%0.04%
Nov 202556.7%28.7%14.2%0.43%0.03%
Dec 202556.1%29.5%14%0.36%0.02%
Jan 202660%27%12.6%0.4%0.02%
Feb 202660.7%28.2%10.6%0.42%0.02%
Mar 202660.7%28.2%10.6%0.42%0.03%
Apr 202660.7%28.3%10.6%0.34%0.02%
May 202661.3%29.2%9.2%0.29%0.02%
Jun 202659.4%28.1%12.1%0.34%0.02%
Jul 202660.6%27.9%11.2%0.34%0.01%
Aug 202660.6%29.7%9.3%0.36%0.01%
Sep 2026—————

  1. 1.HeyGen

    60.6%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share 0 points.

  2. 2.D-ID

    29.7%

    Held 2nd. 824K estimated branded searches, +<0.01% vs prior month. Share +1.9 points.

  3. 3.Synthesia

    9.3%

    Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.9 points.

  4. 4.Colossyan

    0.36%

    Held 4th. 10K estimated branded searches, +0.5% vs prior month. Share 0 points.

  5. 5.Elai

    0.01%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between D-ID and its closest rivals

Every comparison with D-ID

How has branded search demand for D-ID changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for D-ID worldwide fell from 1M to 824K.
  • Across the 11 months ending August 2026, D-ID’s estimated Share of Search among AI avatar video platforms worldwide increased from 28.8% to 29.7%.
  • Across the 11 months ending August 2026, D-ID’s estimated Share of Search among AI avatar video platforms worldwide peaked at 29.7% in August 2026 and was lowest at 27% in January 2026.

How did search popularity change for AI avatar video platforms worldwide in August 2026?

  1. In August 2026, D-ID gained estimated Share of Search among AI avatar video platforms worldwide, from 27.9% to 29.7%.

  2. In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 11.2% to 9.3%.

  3. Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.

  4. Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

  5. Estimated monthly branded searches for HeyGen worldwide fell 10.9% over 11 measured months, from 1.9M to 1.7M in August 2026.

How is D-ID measured?

Brandwave collects information about searches that people make online using D-ID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • d id
  • d-id ai avatar
  • d-id ai video

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How the Brand Demand Index is measured

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