Captions vs D-ID:Which is more popular?
In September 2026, D-ID had more branded searches than Captions among AI avatar video platforms worldwide. D-ID had about 1 million branded searches, while Captions had 72,600. D-ID made up 30% of all AI avatar video platform searches we track, and Captions accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about AI avatar video platforms, D-ID appeared in four of the five answers and Captions in two. D-ID was mentioned before Captions in two out of three answers that named either.
Who do people search for more?
D-ID, about 14 searches for every 1 for Captions
Who does AI mention more?
D-ID, mentioned in 4 of 5 answers, Captions in 2
Who does AI recommend more?
D-ID, named ahead of Captions in 2 of 3 answers
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Top AI avatar video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Captions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. D-ID was listed before Captions in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HeyGen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- D-ID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Captions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI avatar video platforms
5 answers
Asked ChatGPT
“Which AI avatar video platform should I use?”
Asked ChatGPT
“What are the best AI avatar video platforms?”
Asked ChatGPT
“What's the best AI avatar video platform for business videos?”
Searched Google, AI Overview
“ai presenter video”
Searched Google, AI Overview
“avatar video maker”
- 1D-ID
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Captions or D-ID more popular in search?
This chart shows how often people search Google for Captions and D-ID by name. Each line represents a brand's share of searches for all six AI avatar video platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for D-ID, Captions. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | D-ID | Synthesia | Captions | Colossyan | Elai |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 26.5% | 12.1% | 2.8% | 0.39% | 0.03% |
| Nov 2025 | 59.1% | 26% | 11.8% | 2.7% | 0.39% | 0.03% |
| Dec 2025 | 58.3% | 26.6% | 12.1% | 2.7% | 0.32% | 0.02% |
| Jan 2026 | 62.3% | 23.9% | 10.9% | 2.5% | 0.36% | 0.02% |
| Feb 2026 | 63% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Mar 2026 | 62.9% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Apr 2026 | 63.2% | 24.9% | 9.3% | 2.2% | 0.3% | 0.02% |
| May 2026 | 63.9% | 25.7% | 7.8% | 2.3% | 0.26% | 0.02% |
| Jun 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Jul 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Aug 2026 | 63% | 26% | 7.9% | 2.7% | 0.32% | 0.01% |
| Sep 2026 | 59.9% | 30% | 7.5% | 2.2% | 0.37% | <0.01% |
How has the Captions and D-ID comparison changed over the last 12 months?
3 findings
- D-ID was ahead of Captions in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captions’ share of searches among AI avatar video platforms worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 105K to 72.6K.
- Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms worldwide moved from 26.5% to 30%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for AI avatar video platforms worldwide in September 2026?
2 changes
In September 2026, D-ID gained share of searches among AI avatar video platforms worldwide, from 26% to 30%.
In September 2026, Captions lost share of searches among AI avatar video platforms worldwide, from 2.7% to 2.2%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Captions’ and D-ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI avatar video platforms
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