D-ID vs HeyGen:Which is more popular?
In September 2026, HeyGen had more branded searches than D-ID among AI avatar video platforms worldwide. HeyGen had about 2 million branded searches, while D-ID had 1 million. HeyGen made up 59.9% of all AI avatar video platform searches we track, and D-ID accounted for 30%. When we asked ChatGPT and Google AI Overviews about AI avatar video platforms, D-ID and HeyGen each appeared in four of the five answers. HeyGen was mentioned before D-ID in every answer.
Who do people search for more?
HeyGen, about 2 searches for every 1 for D-ID
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
HeyGen, named ahead of D-ID in every answer
Follow D-ID vs HeyGen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top AI avatar video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, D-ID was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. HeyGen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HeyGen was listed before D-ID in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HeyGen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
D-ID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Captions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI avatar video platforms
5 answers
Asked ChatGPT
“Which AI avatar video platform should I use?”
Asked ChatGPT
“What are the best AI avatar video platforms?”
Asked ChatGPT
“What's the best AI avatar video platform for business videos?”
Searched Google, AI Overview
“ai presenter video”
Searched Google, AI Overview
“avatar video maker”
- 1D-ID
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is D-ID or HeyGen more popular in search?
This chart shows how often people search Google for D-ID and HeyGen by name. Each line represents a brand's share of searches for all six AI avatar video platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HeyGen, D-ID. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | D-ID | Synthesia | Captions | Colossyan | Elai |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 26.5% | 12.1% | 2.8% | 0.39% | 0.03% |
| Nov 2025 | 59.1% | 26% | 11.8% | 2.7% | 0.39% | 0.03% |
| Dec 2025 | 58.3% | 26.6% | 12.1% | 2.7% | 0.32% | 0.02% |
| Jan 2026 | 62.3% | 23.9% | 10.9% | 2.5% | 0.36% | 0.02% |
| Feb 2026 | 63% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Mar 2026 | 62.9% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Apr 2026 | 63.2% | 24.9% | 9.3% | 2.2% | 0.3% | 0.02% |
| May 2026 | 63.9% | 25.7% | 7.8% | 2.3% | 0.26% | 0.02% |
| Jun 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Jul 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Aug 2026 | 63% | 26% | 7.9% | 2.7% | 0.32% | 0.01% |
| Sep 2026 | 59.9% | 30% | 7.5% | 2.2% | 0.37% | <0.01% |
How has the D-ID and HeyGen comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of D-ID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D-ID’s share of searches among AI avatar video platforms worldwide moved from 26.5% to 30%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI avatar video platforms worldwide moved from 58.2% to 59.9%, and its estimated monthly branded searches moved from 2.2M to 2M.
How did search popularity change for AI avatar video platforms worldwide in September 2026?
2 changes
In September 2026, D-ID gained share of searches among AI avatar video platforms worldwide, from 26% to 30%.
In September 2026, HeyGen lost share of searches among AI avatar video platforms worldwide, from 63% to 59.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using D-ID’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI avatar video platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.