Captions vs Elai:Which is more popular?
In September 2026, Captions had more branded searches than Elai among AI avatar video platforms worldwide. Captions had about 72,600 branded searches, while Elai had 270. Captions made up 2.2% of all AI avatar video platform searches we track, and Elai accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about AI avatar video platforms, Captions appeared in two of the five answers and Elai in none.
Who do people search for more?
Captions, about 269 searches for every 1 for Elai
Who does AI mention more?
Captions, mentioned in 2 of 5 answers, Elai in 0
Who does AI recommend more?
Captions, the only one of the two named
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Top AI avatar video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Captions was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elai did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
HeyGen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
D-ID4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Synthesia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Captions2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Colossyan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI avatar video platforms
5 answers
Asked ChatGPT
“Which AI avatar video platform should I use?”
Asked ChatGPT
“What are the best AI avatar video platforms?”
Asked ChatGPT
“What's the best AI avatar video platform for business videos?”
Searched Google, AI Overview
“ai presenter video”
Searched Google, AI Overview
“avatar video maker”
- 1D-ID
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Captions or Elai more popular in search?
This chart shows how often people search Google for Captions and Elai by name. Each line represents a brand's share of searches for all six AI avatar video platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Captions, Elai. The figures are in the table below the chart.
View monthly share of searches table
| Month | HeyGen | D-ID | Synthesia | Captions | Colossyan | Elai |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 26.5% | 12.1% | 2.8% | 0.39% | 0.03% |
| Nov 2025 | 59.1% | 26% | 11.8% | 2.7% | 0.39% | 0.03% |
| Dec 2025 | 58.3% | 26.6% | 12.1% | 2.7% | 0.32% | 0.02% |
| Jan 2026 | 62.3% | 23.9% | 10.9% | 2.5% | 0.36% | 0.02% |
| Feb 2026 | 63% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Mar 2026 | 62.9% | 24.8% | 9.2% | 2.6% | 0.37% | 0.02% |
| Apr 2026 | 63.2% | 24.9% | 9.3% | 2.2% | 0.3% | 0.02% |
| May 2026 | 63.9% | 25.7% | 7.8% | 2.3% | 0.26% | 0.02% |
| Jun 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Jul 2026 | 62% | 25.2% | 9.3% | 3.1% | 0.31% | 0.01% |
| Aug 2026 | 63% | 26% | 7.9% | 2.7% | 0.32% | 0.01% |
| Sep 2026 | 59.9% | 30% | 7.5% | 2.2% | 0.37% | <0.01% |
How has the Captions and Elai comparison changed over the last 12 months?
3 findings
- Captions was ahead of Elai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Captions’ share of searches among AI avatar video platforms worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 105K to 72.6K.
- Across the 12 months ending September 2026, Elai’s share of searches among AI avatar video platforms worldwide moved from 0.03% to <0.01%, and its estimated monthly branded searches moved from 1.3K to 270.
How did search popularity change for AI avatar video platforms worldwide in September 2026?
2 changes
In September 2026, Captions lost share of searches among AI avatar video platforms worldwide, from 2.7% to 2.2%.
Estimated monthly branded searches for Elai worldwide fell 79.4% over 12 measured months, from 1.3K to 270 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Captions’ and Elai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI avatar video platforms
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