Brightcove vs Wistia:Which is more popular by branded search?
In August 2026, Wistia had more branded searches than Brightcove among business video hosting platforms worldwide. Wistia was estimated to have 34.9K branded searches compared to Brightcove’s 10.4K, and held a 3.1% Share of Search versus Brightcove’s 0.92%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Brightcove or Wistia?
Compare services and tools used to host, manage, and distribute business videos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wistia, Brightcove. The figures are in the table below the chart.
View monthly share of search table
| Month | Vimeo | Wistia | Vidyard | Brightcove | SproutVideo |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 3.6% | 2% | 1.3% | 0.37% |
| Nov 2025 | 93.3% | 3.6% | 1.6% | 1.1% | 0.3% |
| Dec 2025 | 93.6% | 3% | 2% | 1.1% | 0.28% |
| Jan 2026 | 92.9% | 3.7% | 2% | 1.1% | 0.31% |
| Feb 2026 | 94.1% | 3.1% | 1.7% | 0.92% | 0.25% |
| Mar 2026 | 94.6% | 3.1% | 1.4% | 0.76% | 0.25% |
| Apr 2026 | 93.4% | 3.7% | 1.6% | 0.92% | 0.28% |
| May 2026 | 94.5% | 3.1% | 1.4% | 0.76% | 0.25% |
| Jun 2026 | 93.2% | 3.7% | 1.6% | 1.1% | 0.3% |
| Jul 2026 | 93.4% | 3.8% | 1.6% | 0.92% | 0.3% |
| Aug 2026 | 94% | 3.1% | 1.6% | 0.92% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Brightcove and Wistia comparison changed over the last 12 months?
3 findings
- Wistia was ahead of Brightcove in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Brightcove’s estimated Share of Search among business video hosting platforms worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches moved from 18.8K to 10.4K.
- Across the 11 months ending August 2026, Wistia’s estimated Share of Search among business video hosting platforms worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 51K to 34.9K.
How did search popularity change for business video hosting platforms worldwide in August 2026?
2 changes
In August 2026, Wistia lost estimated Share of Search among business video hosting platforms worldwide, from 3.8% to 3.1%.
Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Brightcove’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brightcove
11 branded search terms
- brightcove
- brightcove app
- brightcove beacon
- brightcove com
- brightcove platform
- brightcove software
- brightcove video
- brightcove video cloud
- brightcove video hosting
- brightcove video platform
- video hosting brightcove
Wistia
8 branded search terms
- wistia
- wistia app
- wistia com
- wistia platform
- wistia software
- wistia video
- wistia video hosting
- wistia video platform
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.