Brandwave

Video hosting platforms:Which are searched most?

In August 2026, YouTube was the most searched among video hosting platforms worldwide, with an estimated 1380M branded searches and 98.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. YouTube98.9%
  2. Dailymotion0.98%
  3. Vimeo0.08%
  4. Wistia<0.01%
  5. Brightcove<0.01%
  6. SproutVideo<0.01%

Follow video hosting platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the video hosting platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video hosting platforms worldwide, by month

Share of Search by month for YouTube. The figures are in the table below the chart.

View monthly share of search table
MonthYouTubeDailymotionVimeoWistiaBrightcoveSproutVideo
Oct 202598.9%0.98%0.08%<0.01%<0.01%<0.01%
Nov 202598.9%0.97%0.09%<0.01%<0.01%<0.01%
Dec 202599.1%0.8%0.08%<0.01%<0.01%<0.01%
Jan 202698.7%1.2%0.09%<0.01%<0.01%<0.01%
Feb 202698.9%0.97%0.09%<0.01%<0.01%<0.01%
Mar 202699.1%0.8%0.09%<0.01%<0.01%<0.01%
Apr 202699.1%0.8%0.09%<0.01%<0.01%<0.01%
May 202698.9%0.97%0.09%<0.01%<0.01%<0.01%
Jun 202698.7%1.2%0.08%<0.01%<0.01%<0.01%
Jul 202698.9%0.98%0.08%<0.01%<0.01%<0.01%
Aug 202698.9%0.98%0.08%<0.01%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.YouTube

    98.9%

    Held 1st. 1380M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Dailymotion

    0.98%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vimeo

    0.08%

    Held 3rd. 1.1M estimated branded searches, +0.49% vs prior month. Share 0 points.

  4. 4.Wistia

    <0.01%

    Held 4th. 34.9K estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.Brightcove

    <0.01%

    Held 5th. 10.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

  6. 6.SproutVideo

    <0.01%

    Held 6th. 3.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among video hosting platforms worldwide?

In August 2026, YouTube was the most searched among video hosting platforms worldwide, with an estimated 1380M branded searches and 98.9% estimated Share of Search within this set. Dailymotion is in 2nd place, 98 percentage points behind at 0.98% Share of Search.

Global video hosting platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
YouTube98.9%99.1%Dec 202598.7%Jan 20261st
Dailymotion0.98%1.2%Jun 20260.8%Apr 20262nd
Vimeo0.08%0.09%Mar 20260.08%Jul 20263rd
Wistia<0.01%<0.01%Apr 2026<0.01%Dec 20254th
Brightcove<0.01%<0.01%Jan 2026<0.01%Jul 20265th
SproutVideo<0.01%<0.01%Oct 2025<0.01%Dec 20256th

Each finding as a sentence

How did search popularity change for video hosting platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  2. Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.

  3. Estimated monthly branded searches for Wistia worldwide fell 31.7% over 11 measured months, from 51K to 34.9K in August 2026.

  4. Estimated monthly branded searches for Vimeo worldwide fell 18.8% over 11 measured months, from 1.3M to 1.1M in August 2026.

  5. Estimated monthly branded searches for Dailymotion worldwide fell 18.1% over 11 measured months, from 16.6M to 13.6M in August 2026.

  6. Estimated monthly branded searches for YouTube worldwide fell 17.9% over 11 measured months, from 1680M to 1380M in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free