Brandwave

Brightcove vs Dubb:Which is more popular?

In September 2026, Brightcove had more branded searches than Dubb among video marketing platforms worldwide. Brightcove had about 12,100 branded searches, while Dubb had 2,900. Brightcove made up 1.1% of all video marketing platform searches we track, and Dubb accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about video marketing platforms, Dubb appeared in one of the five answers and Brightcove in none.

Among video marketing platforms worldwide in September 2026

Who do people search for more?

Brightcove, about 4 searches for every 1 for Dubb

Brightcove 12.1K searchesDubb 2.9K searches

Who does AI mention more?

Dubb, mentioned in 1 of 5 answers, Brightcove in 0

Dubb in 1 of 5Brightcove in 0 of 5

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Top video marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dubb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Brightcove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wistia1st
  2. Vimeo2nd
  3. Vidyard3rd
  4. Dubb4th
  5. Brightcove–
  6. SproutVideo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wistia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vidyard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SproutVideo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video marketing platforms

5 answers

  • Asked ChatGPT

    “Which video marketing platform should I use?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What are the best video marketing platforms?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What's the best video marketing platform for a marketing team?”

    1. 1Wistia
    2. 2Vimeo

  • Searched Google, AI Overview

    “video marketing platforms”

    1. 1Wistia
    2. 2Vimeo
    3. 3Dubb

  • Searched Google, AI Overview

    “video platform for business”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Brightcove or Dubb more popular in search?

    This chart shows how often people search Google for Brightcove and Dubb by name. Each line represents a brand's share of searches for all six video marketing platforms we track, month by month, from English-language searches worldwide.

    Brightcove and Dubb among video marketing platforms worldwide, by month

    Share of searches by month for Brightcove, Dubb. The figures are in the table below the chart.

    View monthly share of searches table
    MonthVimeoWistiaVidyardBrightcoveDubbSproutVideo
    Oct 202592.3%3.7%2.1%1.4%0.27%0.27%
    Nov 202593%3.8%1.7%1.1%0.22%0.22%
    Dec 202593.3%3.1%2.1%1.1%0.22%0.22%
    Jan 202692.6%3.8%2.1%1.1%0.22%0.22%
    Feb 202693.9%3.1%1.7%0.93%0.18%0.18%
    Mar 202694.4%3.1%1.4%0.76%0.15%0.18%
    Apr 202693.2%3.8%1.7%0.92%0.22%0.22%
    May 202694.3%3.1%1.4%0.77%0.22%0.19%
    Jun 202693%3.8%1.7%1.1%0.22%0.22%
    Jul 202693.2%3.8%1.7%0.92%0.22%0.22%
    Aug 202693.7%3.1%1.7%0.93%0.34%0.22%
    Sep 202692.9%3.8%1.7%1.1%0.27%0.22%

    How has the Brightcove and Dubb comparison changed over the last 12 months?

    3 findings
    • Brightcove was ahead of Dubb in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Brightcove’s share of searches among video marketing platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
    • Across the 12 months ending September 2026, Dubb’s share of searches among video marketing platforms worldwide held steady at 0.27%, and its estimated monthly branded searches moved from 3.6K to 2.9K.

    How did search popularity change for video marketing platforms worldwide in September 2026?

    2 changes

    1. Estimated monthly branded searches for Brightcove worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    2. Estimated monthly branded searches for Dubb worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Brightcove’s and Dubb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Brightcove

    1 branded search term

    • brightcove

    Dubb

    1 branded search term

    • dubb video

    How the Brand Demand Index is measured

    Other head-to-heads among video marketing platforms

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