Brandwave

How popular isDubb?

In September 2026, people searched for Dubb by name about 3,490 times worldwide, a 22.1% decrease from the previous year. These searches made up 0.27% of all global video marketing platform searches, placing Dubb fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about video marketing platforms, Dubb appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Dubb is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. VimeoShare of searches 92.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. WistiaShare of searches 3.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. VidyardShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. BrightcoveShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DubbShare of searches 0.27%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top video marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dubb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dubb is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wistia1st
  2. Vimeo2nd
  3. Vidyard3rd
  4. Dubb4th
  5. Brightcove–
  6. SproutVideo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wistia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vidyard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SproutVideo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video marketing platforms

5 answers

  • Asked ChatGPT

    “Which video marketing platform should I use?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What are the best video marketing platforms?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What's the best video marketing platform for a marketing team?”

    1. 1Wistia
    2. 2Vimeo

  • Searched Google, AI Overview

    “video marketing platforms”

    1. 1Wistia
    2. 2Vimeo
    3. 3Dubb

  • Searched Google, AI Overview

    “video platform for business”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which video marketing platforms compete with Dubb?

    Dubb against video marketing platforms worldwide, by month

    Share of searches by month for Vimeo, Wistia, Dubb. The figures are in the table below the chart.

    View monthly share of searches table
    MonthVimeoWistiaVidyardBrightcoveDubbSproutVideo
    Oct 202592.3%3.7%2.1%1.4%0.27%0.27%
    Nov 202593%3.8%1.7%1.1%0.22%0.22%
    Dec 202593.3%3.1%2.1%1.1%0.22%0.22%
    Jan 202692.6%3.8%2.1%1.1%0.22%0.22%
    Feb 202693.9%3.1%1.7%0.93%0.18%0.18%
    Mar 202694.4%3.1%1.4%0.76%0.15%0.18%
    Apr 202693.2%3.8%1.7%0.92%0.22%0.22%
    May 202694.3%3.1%1.4%0.77%0.22%0.19%
    Jun 202693%3.8%1.7%1.1%0.22%0.22%
    Jul 202693.2%3.8%1.7%0.92%0.22%0.22%
    Aug 202693.7%3.1%1.7%0.93%0.34%0.22%
    Sep 202692.9%3.8%1.7%1.1%0.27%0.22%

    1. 1.Vimeo

      92.9%

      Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.8 points.

    2. 2.Wistia

      3.8%

      Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

    3. 3.Vidyard

      1.7%

      Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

    4. 4.Brightcove

      1.1%

      Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

    5. 5.Dubb

      0.27%

      Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

    6. 6.SproutVideo

      0.22%

      Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Dubb and its closest rivals

    Every comparison with Dubb

    10 comparisons

    How has branded search demand for Dubb changed worldwide over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Dubb worldwide fell from 4.5K to 3.5K.
    • Across the 12 months ending September 2026, Dubb’s share of searches among video marketing platforms worldwide held steady at 0.27%.

    How did search popularity change for video marketing platforms worldwide in September 2026?

    6 changes

    1. In September 2026, Wistia gained share of searches among video marketing platforms worldwide, from 3.1% to 3.8%.

    2. In September 2026, Vimeo lost share of searches among video marketing platforms worldwide, from 93.7% to 92.9%.

    3. Estimated monthly branded searches for SproutVideo worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

    4. Estimated monthly branded searches for Vidyard worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

    5. Estimated monthly branded searches for Brightcove worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

    6. Estimated monthly branded searches for Dubb worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are Dubb’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Dubb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • dubb com
    • dubb video

    Do you work for Dubb? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Dubb compete?

    Dubb is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Video marketing platforms5th of 60.27%Shown above
    Personalized sales video platforms3rd of 72.5%Show ranking
    Creator with pink hair and a pink jacket

    Is Dubb your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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