Brandwave

Dubb vs Vimeo:Which is more popular?

In September 2026, Vimeo had more branded searches than Dubb among video marketing platforms worldwide. Vimeo had about 1 million branded searches, while Dubb had 2,900. Vimeo made up 92.9% of all video marketing platform searches we track, and Dubb accounted for 0.27%. When we asked ChatGPT and Google AI Overviews about video marketing platforms, Vimeo appeared in four of the five answers and Dubb in one. Vimeo was mentioned before Dubb in every answer.

Among video marketing platforms worldwide in September 2026

Who do people search for more?

Vimeo, about 345 searches for every 1 for Dubb

Vimeo 1M searchesDubb 2.9K searches

Who does AI mention more?

Vimeo, mentioned in 4 of 5 answers, Dubb in 1

Vimeo in 4 of 5Dubb in 1 of 5

Who does AI recommend more?

Vimeo, named ahead of Dubb in every answer

Vimeo first in 4Dubb never first

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Top video marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vimeo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dubb was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vimeo was listed before Dubb in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wistia1st
  2. Vimeo2nd
  3. Vidyard3rd
  4. Dubb4th
  5. Brightcove–
  6. SproutVideo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wistia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vidyard2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brightcove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SproutVideo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video marketing platforms

5 answers

  • Asked ChatGPT

    “Which video marketing platform should I use?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What are the best video marketing platforms?”

    1. 1Wistia
    2. 2Vimeo
    3. 3Vidyard

  • Asked ChatGPT

    “What's the best video marketing platform for a marketing team?”

    1. 1Wistia
    2. 2Vimeo

  • Searched Google, AI Overview

    “video marketing platforms”

    1. 1Wistia
    2. 2Vimeo
    3. 3Dubb

  • Searched Google, AI Overview

    “video platform for business”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Is Dubb or Vimeo more popular in search?

    This chart shows how often people search Google for Dubb and Vimeo by name. Each line represents a brand's share of searches for all six video marketing platforms we track, month by month, from English-language searches worldwide.

    Dubb and Vimeo among video marketing platforms worldwide, by month

    Share of searches by month for Vimeo, Dubb. The figures are in the table below the chart.

    View monthly share of searches table
    MonthVimeoWistiaVidyardBrightcoveDubbSproutVideo
    Oct 202592.3%3.7%2.1%1.4%0.27%0.27%
    Nov 202593%3.8%1.7%1.1%0.22%0.22%
    Dec 202593.3%3.1%2.1%1.1%0.22%0.22%
    Jan 202692.6%3.8%2.1%1.1%0.22%0.22%
    Feb 202693.9%3.1%1.7%0.93%0.18%0.18%
    Mar 202694.4%3.1%1.4%0.76%0.15%0.18%
    Apr 202693.2%3.8%1.7%0.92%0.22%0.22%
    May 202694.3%3.1%1.4%0.77%0.22%0.19%
    Jun 202693%3.8%1.7%1.1%0.22%0.22%
    Jul 202693.2%3.8%1.7%0.92%0.22%0.22%
    Aug 202693.7%3.1%1.7%0.93%0.34%0.22%
    Sep 202692.9%3.8%1.7%1.1%0.27%0.22%

    How has the Dubb and Vimeo comparison changed over the last 12 months?

    3 findings
    • Vimeo was ahead of Dubb in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Dubb’s share of searches among video marketing platforms worldwide held steady at 0.27%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
    • Across the 12 months ending September 2026, Vimeo’s share of searches among video marketing platforms worldwide moved from 92.3% to 92.9%, and its estimated monthly branded searches moved from 1.2M to 1M.

    How did search popularity change for video marketing platforms worldwide in September 2026?

    2 changes

    1. In September 2026, Vimeo lost share of searches among video marketing platforms worldwide, from 93.7% to 92.9%.

    2. Estimated monthly branded searches for Dubb worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Dubb’s and Vimeo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Dubb

    1 branded search term

    • dubb video

    Vimeo

    1 branded search term

    • vimeo

    How the Brand Demand Index is measured

    Other head-to-heads among video marketing platforms

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