Brandwave

How popular isVimeo in search?

In August 2026, there were an estimated 1.1M branded searches for Vimeo worldwide which is down 18.8% over the last 11 months. Vimeo holds 94% estimated Share of Search among business video hosting platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo94%
  2. Wistia3.1%
  3. Vidyard1.6%
  4. Brightcove0.92%
  5. SproutVideo0.3%
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Which business video hosting platforms compete with Vimeo?

Vimeo against business video hosting platforms worldwide, by month

Share of Search by month for Vimeo, Wistia. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoWistiaVidyardBrightcoveSproutVideo
Oct 202592.7%3.6%2%1.3%0.37%
Nov 202593.3%3.6%1.6%1.1%0.3%
Dec 202593.6%3%2%1.1%0.28%
Jan 202692.9%3.7%2%1.1%0.31%
Feb 202694.1%3.1%1.7%0.92%0.25%
Mar 202694.6%3.1%1.4%0.76%0.25%
Apr 202693.4%3.7%1.6%0.92%0.28%
May 202694.5%3.1%1.4%0.76%0.25%
Jun 202693.2%3.7%1.6%1.1%0.3%
Jul 202693.4%3.8%1.6%0.92%0.3%
Aug 202694%3.1%1.6%0.92%0.3%
Sep 2026—————

  1. 1.Vimeo

    94%

    held 1st · 1.1M estimated branded searches · +0.49% vs prior month · +0.7 points

  2. 2.Wistia

    3.1%

    held 2nd · 34.9K estimated branded searches · -18.1% vs prior month · -0.7 points

  3. 3.Vidyard

    1.6%

    held 3rd · 18.5K estimated branded searches · -0.27% vs prior month · 0 points

  4. 4.Brightcove

    0.92%

    held 4th · 10.4K estimated branded searches · +0.29% vs prior month · 0 points

  5. 5.SproutVideo

    0.3%

    held 5th · 3.4K estimated branded searches · +0.29% vs prior month · 0 points

Compare search popularity between Vimeo and its closest rivals

How has branded search demand for Vimeo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vimeo worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among business video hosting platforms worldwide increased from 92.7% to 94%.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among business video hosting platforms worldwide peaked at 94.6% in March 2026 and was lowest at 92.7% in October 2025.

How did search popularity change for business video hosting platforms worldwide in August 2026?

  1. In August 2026, Vimeo gained estimated Share of Search among business video hosting platforms worldwide, from 93.4% to 94%.

  2. In August 2026, Wistia lost estimated Share of Search among business video hosting platforms worldwide, from 3.8% to 3.1%.

  3. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  4. Estimated monthly branded searches for SproutVideo worldwide fell 34.4% over 11 measured months, from 5.2K to 3.4K in August 2026.

  5. Estimated monthly branded searches for Vidyard worldwide fell 33.5% over 11 measured months, from 27.8K to 18.5K in August 2026.

How is Vimeo measured?

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • vimeo
  • vimeo app
  • vimeo com
  • vimeo online
  • vimeo software
  • vimeo video
  • vimeo web

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How the Brand Demand Index is measured

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