Vimeo vs YouTube:Which is more popular by branded search?
In August 2026, YouTube had more branded searches than Vimeo among video hosting platforms worldwide. YouTube was estimated to have 1380M branded searches compared to Vimeo’s 1.1M, and held a 98.9% Share of Search versus Vimeo’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Vimeo or YouTube?
Compare the video hosting platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YouTube, Vimeo. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | Dailymotion | Vimeo | Wistia | Brightcove | SproutVideo |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.9% | 0.98% | 0.08% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 98.9% | 0.97% | 0.09% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 99.1% | 0.8% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 98.7% | 1.2% | 0.09% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 98.9% | 0.97% | 0.09% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 99.1% | 0.8% | 0.09% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 99.1% | 0.8% | 0.09% | <0.01% | <0.01% | <0.01% |
| May 2026 | 98.9% | 0.97% | 0.09% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 98.7% | 1.2% | 0.08% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 98.9% | 0.98% | 0.08% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 98.9% | 0.98% | 0.08% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Vimeo and YouTube comparison changed over the last 12 months?
3 findings
- YouTube was ahead of Vimeo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms worldwide held steady at 0.08%, and its estimated monthly branded searches moved from 1.3M to 1.1M.
- Across the 11 months ending August 2026, YouTube’s estimated Share of Search among video hosting platforms worldwide held steady at 98.9%, and its estimated monthly branded searches moved from 1680M to 1380M.
How did search popularity change for video hosting platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Vimeo’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.