Brandwave

How popular isMicrosoft Copilot?

In September 2026, people searched for Microsoft Copilot by name about 26.2 million times worldwide, a 30.1% decrease from the previous year. These searches made up 15.6% of all global AI agent platform searches, placing Microsoft Copilot third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about AI agent platforms, Microsoft Copilot appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Microsoft Copilot is the third most searched of 9 competitors and the fourth most recommended in AI answers.

  1. n8nShare of searches 46.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZapierShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Microsoft CopilotShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. LangChainShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. CrewAIShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top AI agent platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Copilot was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Microsoft Copilot is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. n8n1st
  2. OpenAI Agents SDK2nd
  3. CrewAI3rd
  4. Microsoft Copilot4th
  5. Zapier5th
  6. LangChain6th
  7. Lindy–
  8. AutoGen–
  9. Relevance AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenAI Agents SDK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrewAI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LangChain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lindy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoGen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relevance AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI agent platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI agent platforms compete with Microsoft Copilot?

Microsoft Copilot against AI agent platforms worldwide, by month

Share of searches by month for n8n, Zapier, Microsoft Copilot, LangChain, CrewAI, Lindy. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierMicrosoft CopilotLangChainCrewAILindyAutoGenRelevance AIOpenAI Agents SDK
Oct 202563%18.9%5.4%6.9%1.4%1.7%1.1%0.97%0.62%
Nov 202560.8%18.3%6.6%8.2%1.6%2%1.1%0.93%0.49%
Dec 202559.7%17.9%6.1%9.8%1.6%2.4%1.1%0.92%0.39%
Jan 202660.8%18.3%6.2%8.2%2%2%1.1%1.1%0.4%
Feb 202655.6%20.4%7.1%9.1%2.7%2.2%1.2%1%0.45%
Mar 202654.6%20.1%8.3%9%3.3%2.2%1.2%0.84%0.44%
Apr 202652.8%19.4%9.8%8.7%3.9%2.6%1.2%0.99%0.64%
May 202653.8%19.8%9.8%8.8%3.2%2.2%0.97%0.82%0.53%
Jun 202651.2%18.8%11.7%10.3%3.1%2.5%1.1%0.78%0.62%
Jul 202652.6%19.3%12%8.6%2.6%2.6%0.95%0.66%0.64%
Aug 202648%21.7%13.4%9.7%2.4%2.4%1.1%0.74%0.58%
Sep 202646.6%21%15.6%9.4%2.8%2.3%1%0.71%0.56%

  1. 1.n8n

    46.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Zapier

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Microsoft Copilot

    15.6%

    Held 3rd. 409K estimated branded searches, +19.6% vs prior month. Share +2.1 points.

  4. 4.LangChain

    9.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.CrewAI

    2.8%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Lindy

    2.3%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.AutoGen

    1%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Relevance AI

    0.71%

    Held 8th. 18.6K estimated branded searches, -0.59% vs prior month. Share 0 points.

  9. 9.OpenAI Agents SDK

    0.56%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Microsoft Copilot and its closest rivals

Every comparison with Microsoft Copilot

18 comparisons

How has branded search demand for Microsoft Copilot changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Copilot worldwide fell from 37.4M to 26.2M.
  • Across the 12 months ending September 2026, Microsoft Copilot’s share of searches among AI agent platforms worldwide increased from 5.4% to 15.6%.
  • Across the 12 months ending September 2026, Microsoft Copilot rose from 4th to 3rd among AI agent platforms worldwide.

How did search popularity change for AI agent platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Copilot gained share of searches among AI agent platforms worldwide, from 13.4% to 15.6%.

  2. In September 2026, n8n lost share of searches among AI agent platforms worldwide, from 48% to 46.6%.

  3. In September 2026, Zapier lost share of searches among AI agent platforms worldwide, from 21.7% to 21%.

  4. Estimated monthly branded searches for CrewAI worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Relevance AI worldwide fell 55.9% over 12 measured months, from 42.1K to 18.6K in September 2026.

  6. Estimated monthly branded searches for OpenAI Agents SDK worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are Microsoft Copilot’s branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Microsoft Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 365 copilot
  • azure copilot
  • bing copilot
  • Copilot
  • copilot 365
  • copilot ai
  • copilot app
  • copilot bing
  • copilot business
  • copilot excel
  • copilot in excel
  • copilot in word
  • copilot microsoft
  • copilot outlook
  • copilot pro
  • copilot studio
  • copilot teams
  • copilot windows
  • microsoft 365 copilot
  • microsoft copilot ai
  • microsoft copilot app
  • microsoft copilot pro
  • microsoft copilot studio
  • microsoftcopilot
  • ms copilot
  • windows copilot

How the Brand Demand Index is measured

Who owns Microsoft Copilot?

Microsoft Copilot is owned by Microsoft. Brandwave also tracks Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Microsoft Copilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Microsoft Copilot compete?

Microsoft Copilot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI chat assistants4th of 90.94%Show ranking
Generative AI platforms4th of 70.88%Show ranking
AI agent platforms3rd of 915.6%Shown above
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