Brandwave

How popular isZapier?

In September 2026, people searched for Zapier by name about 566,000 times worldwide, a 32.7% decrease from the previous year. These searches made up 21% of all global AI agent platform searches, placing Zapier second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about AI agent platforms, Zapier appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Zapier is the second most searched of 9 competitors and the fifth most recommended in AI answers.

  1. n8nShare of searches 46.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ZapierShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Microsoft CopilotShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. LangChainShare of searches 9.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. CrewAIShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top AI agent platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zapier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zapier is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. n8n1st
  2. OpenAI Agents SDK2nd
  3. CrewAI3rd
  4. Microsoft Copilot4th
  5. Zapier5th
  6. LangChain6th
  7. Lindy–
  8. AutoGen–
  9. Relevance AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Copilot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenAI Agents SDK4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CrewAI3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LangChain2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lindy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AutoGen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relevance AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI agent platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI agent platforms compete with Zapier?

Zapier against AI agent platforms worldwide, by month

Share of searches by month for n8n, Zapier, Microsoft Copilot, LangChain, CrewAI, Lindy. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierMicrosoft CopilotLangChainCrewAILindyAutoGenRelevance AIOpenAI Agents SDK
Oct 202563%18.9%5.4%6.9%1.4%1.7%1.1%0.97%0.62%
Nov 202560.8%18.3%6.6%8.2%1.6%2%1.1%0.93%0.49%
Dec 202559.7%17.9%6.1%9.8%1.6%2.4%1.1%0.92%0.39%
Jan 202660.8%18.3%6.2%8.2%2%2%1.1%1.1%0.4%
Feb 202655.6%20.4%7.1%9.1%2.7%2.2%1.2%1%0.45%
Mar 202654.6%20.1%8.3%9%3.3%2.2%1.2%0.84%0.44%
Apr 202652.8%19.4%9.8%8.7%3.9%2.6%1.2%0.99%0.64%
May 202653.8%19.8%9.8%8.8%3.2%2.2%0.97%0.82%0.53%
Jun 202651.2%18.8%11.7%10.3%3.1%2.5%1.1%0.78%0.62%
Jul 202652.6%19.3%12%8.6%2.6%2.6%0.95%0.66%0.64%
Aug 202648%21.7%13.4%9.7%2.4%2.4%1.1%0.74%0.58%
Sep 202646.6%21%15.6%9.4%2.8%2.3%1%0.71%0.56%

  1. 1.n8n

    46.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.5 points.

  2. 2.Zapier

    21%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Microsoft Copilot

    15.6%

    Held 3rd. 409K estimated branded searches, +19.6% vs prior month. Share +2.1 points.

  4. 4.LangChain

    9.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.CrewAI

    2.8%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Lindy

    2.3%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.AutoGen

    1%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Relevance AI

    0.71%

    Held 8th. 18.6K estimated branded searches, -0.59% vs prior month. Share 0 points.

  9. 9.OpenAI Agents SDK

    0.56%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Zapier and its closest rivals

Every comparison with Zapier

24 comparisons

How has branded search demand for Zapier changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zapier worldwide fell from 841K to 566K.
  • Across the 12 months ending September 2026, Zapier’s share of searches among AI agent platforms worldwide increased from 18.9% to 21%.
  • Across the 12 months ending September 2026, Zapier’s share of searches among AI agent platforms worldwide peaked at 21.7% in August 2026 and was lowest at 17.9% in December 2025.

How did search popularity change for AI agent platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Copilot gained share of searches among AI agent platforms worldwide, from 13.4% to 15.6%.

  2. In September 2026, n8n lost share of searches among AI agent platforms worldwide, from 48% to 46.6%.

  3. In September 2026, Zapier lost share of searches among AI agent platforms worldwide, from 21.7% to 21%.

  4. Estimated monthly branded searches for CrewAI worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Relevance AI worldwide fell 55.9% over 12 measured months, from 42.1K to 18.6K in September 2026.

  6. Estimated monthly branded searches for OpenAI Agents SDK worldwide fell 45.4% over 12 measured months, from 27.1K to 14.8K in September 2026.

How are Zapier’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • automation zapier
  • zapier
  • zapier agents
  • zapier app
  • zapier com
  • zapier interfaces
  • zapier online
  • zapier software
  • zapier tables
  • zapier workflow automation

Do you work for Zapier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Zapier compete?

Zapier is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools3rd of 1019.6%Show ranking
Integration platform as a service3rd of 820.7%Show ranking
AI agent platforms2nd of 921%Shown above
AI workflow builders3rd of 621%Show ranking
Webhook services2nd of 826.2%Show ranking
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Is Zapier your brand?

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