Hookdeck vs Zapier:Which is more popular?
In September 2026, Zapier had more branded searches than Hookdeck among webhook services worldwide. Zapier had about 550,000 branded searches, while Hookdeck had 2,900. Zapier made up 26.2% of all webhook service searches we track, and Hookdeck accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about webhook services, Hookdeck appeared in four of the five answers and Zapier in three. Hookdeck was mentioned before Zapier in three out of four answers that named either.
Who do people search for more?
Zapier, about 190 searches for every 1 for Hookdeck
Who does AI mention more?
Hookdeck, mentioned in 4 of 5 answers, Zapier in 3
Who does AI recommend more?
Hookdeck, named ahead of Zapier in 3 of 4 answers
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Top webhook services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hookdeck was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zapier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Hookdeck was listed before Zapier in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Svix1st- Hookdeck2nd
Webhook.site3rd- Zapier4th
n8n5th
Ngrok6th
Hook06th
Convoy Webhooks8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Svix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Webhook.site4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hookdeck4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- n8n2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ngrok1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Convoy Webhooks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hook01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about webhook services
5 answers
Asked ChatGPT
“Which webhook service should I use?”
Asked ChatGPT
“What are the best webhook services?”
Asked ChatGPT
“What's the best webhook service for team integrations?”
Searched Google, AI Overview
“webhook service”
Searched Google, AI Overview
“webhook tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hookdeck or Zapier more popular in search?
This chart shows how often people search Google for Hookdeck and Zapier by name. Each line represents a brand's share of searches for all eight webhook services we track, month by month, from English-language searches worldwide.
Share of searches by month for Zapier, Hookdeck. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Zapier | Ngrok | Webhook.site | Svix | Hookdeck | Convoy Webhooks | Hook0 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 20.8% | 9.3% | 0.46% | 0.31% | 0.07% | <0.01% | <0.01% |
| Nov 2025 | 67.6% | 20.3% | 11.1% | 0.55% | 0.37% | 0.09% | <0.01% | <0.01% |
| Dec 2025 | 65.9% | 19.8% | 13.3% | 0.65% | 0.29% | 0.1% | <0.01% | <0.01% |
| Jan 2026 | 67.6% | 20.3% | 11.1% | 0.55% | 0.3% | 0.11% | <0.01% | <0.01% |
| Feb 2026 | 63% | 23.2% | 12.7% | 0.62% | 0.34% | 0.12% | <0.01% | <0.01% |
| Mar 2026 | 62.9% | 23.1% | 12.6% | 0.62% | 0.62% | 0.1% | <0.01% | <0.01% |
| Apr 2026 | 61.2% | 22.5% | 15% | 0.74% | 0.4% | 0.12% | <0.01% | <0.01% |
| May 2026 | 63% | 23.2% | 12.7% | 0.76% | 0.28% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 61.2% | 22.4% | 15% | 0.91% | 0.33% | 0.12% | <0.01% | <0.01% |
| Jul 2026 | 63% | 23.1% | 12.6% | 0.93% | 0.28% | 0.12% | <0.01% | <0.01% |
| Aug 2026 | 58% | 26.2% | 14.3% | 1.1% | 0.31% | 0.14% | <0.01% | <0.01% |
| Sep 2026 | 58.1% | 26.2% | 14.3% | 0.86% | 0.31% | 0.14% | <0.01% | <0.01% |
How has the Hookdeck and Zapier comparison changed over the last 12 months?
3 findings
- Zapier was ahead of Hookdeck in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hookdeck’s share of searches among webhook services worldwide moved from 0.07% to 0.14%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending September 2026, Zapier’s share of searches among webhook services worldwide moved from 20.8% to 26.2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for webhook services worldwide in September 2026?
1 change
Zapier’s share of searches among webhook services worldwide has gained ground for 3 months in a row, from 22.4% to 26.2% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hookdeck’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among webhook services
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