Brandwave

How popular isn8n?

In September 2026, people searched for n8n by name about 1.3 million times worldwide, a 54.1% decrease from the previous year. These searches made up 58.1% of all global webhook service searches, placing n8n first out of eight services. When we asked both ChatGPT and Google AI Overviews about webhook services, n8n appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

n8n is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. n8nShare of searches 58.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. ZapierShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NgrokShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. Webhook.siteShare of searches 0.86%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. SvixShare of searches 0.31%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top webhook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, n8n was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. n8n is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Svix1st
  2. Hookdeck2nd
  3. Webhook.site3rd
  4. Zapier4th
  5. n8n5th
  6. Ngrok6th
  7. Hook06th
  8. Convoy Webhooks8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Svix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webhook.site4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hookdeck4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ngrok1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy Webhooks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hook01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about webhook services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which webhook services compete with n8n?

n8n against webhook services worldwide, by month

Share of searches by month for n8n, Zapier, Ngrok. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierNgrokWebhook.siteSvixHookdeckConvoy WebhooksHook0
Oct 202569.1%20.8%9.3%0.46%0.31%0.07%<0.01%<0.01%
Nov 202567.6%20.3%11.1%0.55%0.37%0.09%<0.01%<0.01%
Dec 202565.9%19.8%13.3%0.65%0.29%0.1%<0.01%<0.01%
Jan 202667.6%20.3%11.1%0.55%0.3%0.11%<0.01%<0.01%
Feb 202663%23.2%12.7%0.62%0.34%0.12%<0.01%<0.01%
Mar 202662.9%23.1%12.6%0.62%0.62%0.1%<0.01%<0.01%
Apr 202661.2%22.5%15%0.74%0.4%0.12%<0.01%<0.01%
May 202663%23.2%12.7%0.76%0.28%0.1%<0.01%<0.01%
Jun 202661.2%22.4%15%0.91%0.33%0.12%<0.01%<0.01%
Jul 202663%23.1%12.6%0.93%0.28%0.12%<0.01%<0.01%
Aug 202658%26.2%14.3%1.1%0.31%0.14%<0.01%<0.01%
Sep 202658.1%26.2%14.3%0.86%0.31%0.14%<0.01%<0.01%

  1. 1.n8n

    58.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Zapier

    26.2%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Ngrok

    14.3%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Webhook.site

    0.86%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.Svix

    0.31%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Hookdeck

    0.14%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Convoy Webhooks

    <0.01%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hook0

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between n8n and its closest rivals

Every comparison with n8n

24 comparisons

How has branded search demand for n8n changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for n8n worldwide fell from 2.8M to 1.3M.
  • Across the 12 months ending September 2026, n8n’s share of searches among webhook services worldwide decreased from 69.1% to 58.1%.
  • Across the 12 months ending September 2026, n8n’s share of searches among webhook services worldwide peaked at 69.1% in October 2025 and was lowest at 58% in August 2026.

How did search popularity change for webhook services worldwide in September 2026?

6 changes

  1. Zapier’s share of searches among webhook services worldwide has gained ground for 3 months in a row, from 22.4% to 26.2% in September 2026.

  2. Estimated monthly branded searches for Convoy Webhooks worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

  3. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  4. Estimated monthly branded searches for Hook0 worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.

  5. Estimated monthly branded searches for Svix worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for Ngrok worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are n8n’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using n8n’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • n8n
  • n8n app
  • n8n automation
  • n8n io
  • n8n software

Do you work for n8n? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does n8n compete?

n8n is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools1st of 1044.3%Show ranking
Integration platform as a service1st of 846%Show ranking
AI agent platforms1st of 946.6%Show ranking
AI workflow builders1st of 646.6%Show ranking
Webhook services1st of 858.1%Shown above
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Is n8n your brand?

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