Brandwave

AI workflow builders:Which brands are most popular in search?

In August 2026, n8n was the most searched among AI workflow builders worldwide, with an estimated 1.3M branded searches and 64.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. n8n64.7%
  2. Zapier28.5%
  3. Make5.4%
  4. Gumloop1.4%

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Share of SearchLeaderboard

Compare the tools used to automate workflows with AI. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI workflow builders worldwide, by month

Share of Search by month for n8n, Zapier, Make. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeGumloop
Oct 202574.4%22.4%2.5%0.72%
Nov 202573.2%22%3.5%1.3%
Dec 202573.4%22%3.6%1.1%
Jan 202673.5%22%3.5%1.1%
Feb 202669.5%25.5%4.1%0.99%
Mar 202669.5%25.5%3.4%1.5%
Apr 202669.1%25.3%4.1%1.5%
May 202668.5%25.2%4.8%1.5%
Jun 202667.5%24.7%5.6%2.1%
Jul 202668.6%24.9%4.7%1.8%
Aug 202664.7%28.5%5.4%1.4%
Sep 2026————

This month’s ranking, August 2026

  1. 1.n8n

    64.7%

    Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -3.9 points.

  2. 2.Zapier

    28.5%

    Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.6 points.

  3. 3.Make

    5.4%

    Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.

  4. 4.Gumloop

    1.4%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI workflow builders worldwide?

In August 2026, n8n was the most searched among AI workflow builders worldwide, with an estimated 1.3M branded searches and 64.7% estimated Share of Search within this set. Zapier is in 2nd place, 36.2 percentage points behind at 28.5% Share of Search.

Global AI workflow builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
n8n74.4% → 64.7%74.4%Oct 202564.7%Aug 20261st
Zapier22.4% → 28.5%28.5%Aug 202622%Jan 20262nd
Make2.5% → 5.4%5.6%Jun 20262.5%Oct 20253rd
Gumloop0.72% → 1.4%2.1%Jun 20260.72%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, n8n’s estimated Share of Search among AI workflow builders worldwide decreased from 74.4% to 64.7%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among AI workflow builders worldwide increased from 22.4% to 28.5%.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among AI workflow builders worldwide increased from 2.5% to 5.4%.
  • Across the 11 months ending August 2026, Gumloop’s estimated Share of Search among AI workflow builders worldwide increased from 0.72% to 1.4%.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among AI workflow builders worldwide peaked at 28.5% in August 2026 and was lowest at 22% in January 2026.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among AI workflow builders worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.
  • Across the 11 months ending August 2026, Gumloop’s estimated Share of Search among AI workflow builders worldwide peaked at 2.1% in June 2026 and was lowest at 0.72% in October 2025.

How did search popularity change for AI workflow builders worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among AI workflow builders worldwide, from 24.9% to 28.5%.

  2. In August 2026, Make gained estimated Share of Search among AI workflow builders worldwide, from 4.7% to 5.4%.

  3. In August 2026, n8n lost estimated Share of Search among AI workflow builders worldwide, from 68.6% to 64.7%.

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