Brandwave

How popular isPower Automate in search?

In September 2026, people searched for Power Automate by name about 752,000 times worldwide, about the same as the previous year. These searches made up 28.7% of all global AI workflow builder searches, placing Power Automate second out of six builders. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. n8n46.6%
  2. Power Automate28.7%
  3. Zapier21%
  4. Lindy2.3%
  5. Gumloop1%
  6. Make0.31%
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Which AI workflow builders compete with Power Automate?

Power Automate against AI workflow builders worldwide, by month

Share of searches by month for n8n, Power Automate, Zapier, Lindy. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierLindyGumloopMake
Oct 202561.9%17%18.6%1.7%0.61%0.27%
Nov 202561.3%16.9%18.4%2%1.1%0.27%
Dec 202561%17%18.3%2.5%0.9%0.33%
Jan 202661.4%16.9%18.5%2%0.91%0.27%
Feb 202654.4%22.3%20%2.2%0.81%0.29%
Mar 202656.2%19.3%20.7%2.3%1.2%0.3%
Apr 202653.8%22.2%19.8%2.7%1.2%0.36%
May 202654.2%22.2%19.9%2.2%1.2%0.29%
Jun 202651.1%25.7%18.7%2.5%1.7%0.28%
Jul 202651.3%25.7%18.8%2.5%1.4%0.28%
Aug 202646.7%28.6%21%2.3%1%0.31%
Sep 202646.6%28.7%21%2.3%1%0.31%

  1. 1.n8n

    46.6%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Power Automate

    28.7%

    Held 2nd. 752K estimated branded searches, +0.44% vs prior month. Share +0.1 points.

  3. 3.Zapier

    21%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lindy

    2.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gumloop

    1%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Make

    0.31%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Power Automate and its closest rivals

Every comparison with Power Automate

22 comparisons

How has branded search demand for Power Automate changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Power Automate worldwide held steady at 752K.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among AI workflow builders worldwide increased from 17% to 28.7%.
  • Across the 12 months ending September 2026, Power Automate’s share of searches among AI workflow builders worldwide peaked at 28.7% in September 2026 and was lowest at 16.9% in November 2025.
  • Across the 12 months ending September 2026, Power Automate rose from 3rd to 2nd among AI workflow builders worldwide.

How did search popularity change for AI workflow builders worldwide in September 2026?

5 changes

  1. Gumloop’s share of searches among AI workflow builders worldwide has lost ground for 3 months in a row, from 1.7% to 1% in September 2026.

  2. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  3. Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  4. Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Lindy worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Power Automate’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Power Automate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • microsoft power automate
  • power automate
  • powerautomate

How the Brand Demand Index is measured

Who owns Power Automate?

Power Automate is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Power Automate? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Power Automate compete?

Power Automate is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools2nd of 1026%Show ranking
Integration platform as a service2nd of 825.4%Show ranking
AI workflow builders2nd of 628.7%Shown above
Robotic process automation platforms1st of 583.3%Show ranking
Document automation platforms4th of 87.4%Show ranking
Creator with pink hair and a pink jacket

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