Integration platform as a service:Which brands are most popular in search?
In August 2026, n8n was the most searched among integration platform as a service worldwide, with an estimated 1.3M branded searches and 64.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the platforms used to connect business apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for n8n, Zapier, Make, Workato. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Workato | Tray |
|---|---|---|---|---|---|
| Oct 2025 | 73.9% | 22.3% | 2.5% | 1.3% | 0.06% |
| Nov 2025 | 72.9% | 22% | 3.5% | 1.6% | 0.06% |
| Dec 2025 | 73% | 21.9% | 3.5% | 1.6% | 0.06% |
| Jan 2026 | 73.3% | 21.9% | 3.5% | 1.3% | 0.05% |
| Feb 2026 | 68.9% | 25.2% | 4% | 1.8% | 0.06% |
| Mar 2026 | 69.5% | 25.5% | 3.4% | 1.5% | 0.05% |
| Apr 2026 | 68.8% | 25.2% | 4.1% | 1.8% | 0.06% |
| May 2026 | 68.5% | 25.2% | 4.8% | 1.5% | 0.05% |
| Jun 2026 | 67.8% | 24.8% | 5.6% | 1.8% | 0.06% |
| Jul 2026 | 68.6% | 24.9% | 4.7% | 1.8% | 0.06% |
| Aug 2026 | 64.2% | 28.3% | 5.4% | 2% | 0.05% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 1.3M | -17.9% | -4.3 points | |
| 2, held 2nd | 28.3% | 568K | -0.26% | +3.4 points | |
| 3, held 3rd | 5.4% | 108K | -0.1% | +0.7 points | |
| 4, held 4th | 2% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 0.05% | 1K | -23.1% | 0 points |
1.
n8n64.2%
Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.
2.
Zapier
28.3%
Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.
3.
Make5.4%
Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.
4.
Workato2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Tray0.05%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among integration platform as a service worldwide?
5 brands
In August 2026, n8n was the most searched among integration platform as a service worldwide, with an estimated 1.3M branded searches and 64.2% estimated Share of Search within this set. Zapier is in 2nd place, 35.9 percentage points behind at 28.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| n8n | 73.9% → 64.2% | 73.9%Oct 2025 | 64.2%Aug 2026 | 1st |
| Zapier | 22.3% → 28.3% | 28.3%Aug 2026 | 21.9%Dec 2025 | 2nd |
| Make | 2.5% → 5.4% | 5.6%Jun 2026 | 2.5%Oct 2025 | 3rd |
| Workato | 1.3% → 2% | 2%Aug 2026 | 1.3%Jan 2026 | 4th |
| Tray | 0.06% → 0.05% | 0.06%Oct 2025 | 0.05%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, n8n’s estimated Share of Search among integration platform as a service worldwide decreased from 73.9% to 64.2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide increased from 22.3% to 28.3%.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among integration platform as a service worldwide increased from 2.5% to 5.4%.
- Across the 11 months ending August 2026, Workato’s estimated Share of Search among integration platform as a service worldwide increased from 1.3% to 2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among integration platform as a service worldwide peaked at 28.3% in August 2026 and was lowest at 21.9% in December 2025.
- Across the 11 months ending August 2026, Make’s estimated Share of Search among integration platform as a service worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.
- Across the 11 months ending August 2026, Tray held steady: its estimated Share of Search among integration platform as a service worldwide moved less than 0.5 percentage points.
How did search popularity change for integration platform as a service worldwide in August 2026?
5 changes
In August 2026, Zapier gained estimated Share of Search among integration platform as a service worldwide, from 24.9% to 28.3%.
In August 2026, Make gained estimated Share of Search among integration platform as a service worldwide, from 4.7% to 5.4%.
In August 2026, n8n lost estimated Share of Search among integration platform as a service worldwide, from 68.6% to 64.2%.
Workato’s estimated Share of Search among integration platform as a service worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
Estimated monthly branded searches for Tray worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
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