Brandwave

How popular isTray.io?

In September 2026, people searched for Tray.io by name about 1,270 times worldwide, a 65.7% decrease from the previous year. These searches made up 0.05% of all global integration platform as a service searches, placing Tray.io eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about integration platform as a service, Tray.io did not appear in any of the answers.

Search and AI answers in September 2026

Tray.io is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. n8nShare of searches 46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  2. Power AutomateShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. ZapierShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoomiShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Tray.ioShare of searches 0.05%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top integration platform as a service in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tray.io did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zapier1st
  2. MuleSoft2nd
  3. Workato3rd
  4. Boomi4th
  5. Make5th
  6. Power Automate6th
  7. n8n7th
  8. Tray.io–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integration platform as a service

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which integration platform as a service compete with Tray.io?

Tray.io against integration platform as a service worldwide, by month

Share of searches by month for n8n, Power Automate, Zapier, Boomi, Tray.io. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierBoomiMuleSoftWorkatoMakeTray.io
Oct 202561.1%15%18.3%2.5%1.6%1.1%0.27%0.08%
Nov 202560.6%14.9%18.2%3%1.6%1.3%0.27%0.08%
Dec 202560.2%14.8%18.1%3.6%1.6%1.3%0.33%0.08%
Jan 202660.6%14.9%18.2%3%1.6%1.3%0.27%0.07%
Feb 202653.7%19.7%19.7%3.2%1.8%1.5%0.29%0.08%
Mar 202656.4%16.9%20.7%2.8%1.5%1.2%0.3%0.07%
Apr 202654%19.8%19.8%2.7%1.8%1.5%0.36%0.07%
May 202654.3%20%20%2.7%1.5%1.2%0.29%0.06%
Jun 202651.3%23%18.8%3.1%1.7%1.7%0.28%0.06%
Jul 202651.1%22.9%18.8%3.8%1.7%1.4%0.28%0.06%
Aug 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%
Sep 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%

  1. 1.n8n

    46%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Power Automate

    25.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Zapier

    20.7%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Boomi

    4.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MuleSoft

    1.9%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Workato

    1.5%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Make

    0.31%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Tray.io

    0.05%

    Held 8th. 1.3K estimated branded searches, -8.6% vs prior month. Share 0 points.

Compare popularity between Tray.io and its closest rivals

Every comparison with Tray.io

11 comparisons

How has branded search demand for Tray.io changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tray.io worldwide fell from 3.7K to 1.3K.
  • Across the 12 months ending September 2026, Tray.io’s share of searches among integration platform as a service worldwide held steady, from 0.08% to 0.05%.

How did search popularity change for integration platform as a service worldwide in September 2026?

6 changes

  1. Boomi’s share of searches among integration platform as a service worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.

  2. Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.

  3. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  4. Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  5. Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

  6. Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Tray.io’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tray.io’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tray ai
  • tray io

Do you work for Tray.io? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tray.io compete?

Tray.io is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Workflow automation tools10th of 100.04%Show ranking
Integration platform as a service8th of 80.05%Shown above
Creator with pink hair and a pink jacket

Is Tray.io your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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