Brandwave

Pipedream vs Tray.io:Which is more popular by branded search?

In August 2026, Tray.io had more branded searches than Pipedream among workflow automation tools worldwide. Tray.io was estimated to have 390 branded searches compared to Pipedream’s 50, and held a 0.02% Share of Search versus Pipedream’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among workflow automation tools worldwide in August 2026Which is more popular in search, Pipedream or Tray.io?
Pipedream<0.01%50 searches
vs
Tray.io0.02%390 searches

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Which is more popular in search, Pipedream or Tray.io?

Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pipedream and Tray.io among workflow automation tools worldwide, by month

Share of Search by month for Tray.io, Pipedream. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeWorkatoTray.ioPipedream
Oct 202573.9%22.3%2.5%1.3%0.03%<0.01%
Nov 202572.9%22%3.5%1.6%0.03%<0.01%
Dec 202573%21.9%3.5%1.6%0.03%<0.01%
Jan 202673.3%21.9%3.5%1.3%0.03%<0.01%
Feb 202668.9%25.2%4%1.8%0.04%<0.01%
Mar 202669.5%25.5%3.4%1.5%0.03%<0.01%
Apr 202668.8%25.3%4.1%1.8%0.03%<0.01%
May 202668.5%25.2%4.8%1.5%0.02%<0.01%
Jun 202667.8%24.8%5.6%1.8%0.03%<0.01%
Jul 202668.6%24.9%4.7%1.8%0.02%<0.01%
Aug 202664.3%28.3%5.4%2%0.02%<0.01%
Sep 2026——————

How has the Pipedream and Tray.io comparison changed over the last 12 months?

  • Tray.io was ahead of Pipedream in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pipedream’s estimated Share of Search among workflow automation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 50.
  • Across the 11 months ending August 2026, Tray.io’s estimated Share of Search among workflow automation tools worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches moved from 1.3K to 390.

How did search popularity change for workflow automation tools worldwide in August 2026?

  1. Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.

  2. Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pipedream’s and Tray.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pipedream

1 branded search term

  • pipedream automation

Tray.io

1 branded search term

  • tray io

How the Brand Demand Index is measured

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