n8n vs Zapier:Which is more popular by branded search?
In August 2026, n8n had more branded searches than Zapier among workflow automation platforms worldwide. n8n was estimated to have 1.3M branded searches compared to Zapier’s 568K, and held a 66.2% Share of Search versus Zapier’s 29.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, n8n or Zapier?
Compare services and tools used to connect applications and automate business workflows. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for n8n, Zapier. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Activepieces | Integrately |
|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 22.6% | 1.4% | 0.73% | 0.15% |
| Nov 2025 | 74.8% | 22.5% | 2% | 0.59% | 0.15% |
| Dec 2025 | 74.6% | 22.4% | 2% | 0.89% | 0.15% |
| Jan 2026 | 74.9% | 22.4% | 1.9% | 0.59% | 0.12% |
| Feb 2026 | 70.9% | 26% | 2.3% | 0.68% | 0.14% |
| Mar 2026 | 71.1% | 26.1% | 2% | 0.69% | 0.12% |
| Apr 2026 | 70.7% | 26% | 2.4% | 0.84% | 0.11% |
| May 2026 | 70.6% | 26% | 2.7% | 0.68% | 0.11% |
| Jun 2026 | 70.2% | 25.7% | 3.1% | 0.82% | 0.11% |
| Jul 2026 | 70.7% | 25.7% | 2.6% | 0.82% | 0.11% |
| Aug 2026 | 66.2% | 29.2% | 3% | 1.4% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the n8n and Zapier comparison changed over the last 12 months?
3 findings
- n8n was ahead of Zapier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, n8n’s estimated Share of Search among workflow automation platforms worldwide moved from 75.1% to 66.2%, and its estimated monthly branded searches moved from 2.8M to 1.3M.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide moved from 22.6% to 29.2%, and its estimated monthly branded searches moved from 841K to 568K.
How did search popularity change for workflow automation platforms worldwide in August 2026?
2 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation platforms worldwide, from 25.7% to 29.2%.
In August 2026, n8n lost estimated Share of Search among workflow automation platforms worldwide, from 70.7% to 66.2%.
How each brand is measured
Brandwave collects information about searches that people make online using n8n’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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