Brandwave

How popular isMake in search?

In August 2026, there were an estimated 108K branded searches for Make worldwide which is up 15.2% over the last 11 months. Make holds 5.4% estimated Share of Search among workflow automation tools worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. n8n64.3%
  2. Zapier28.3%
  3. Make5.4%
  4. Workato2%
  5. Tray.io0.02%
  6. Pipedream<0.01%
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Which workflow automation tools compete with Make?

Make against workflow automation tools worldwide, by month

Share of Search by month for n8n, Zapier, Make, Workato. The figures are in the table below the chart.

View monthly share of search table
Monthn8nZapierMakeWorkatoTray.ioPipedream
Oct 202573.9%22.3%2.5%1.3%0.03%<0.01%
Nov 202572.9%22%3.5%1.6%0.03%<0.01%
Dec 202573%21.9%3.5%1.6%0.03%<0.01%
Jan 202673.3%21.9%3.5%1.3%0.03%<0.01%
Feb 202668.9%25.2%4%1.8%0.04%<0.01%
Mar 202669.5%25.5%3.4%1.5%0.03%<0.01%
Apr 202668.8%25.3%4.1%1.8%0.03%<0.01%
May 202668.5%25.2%4.8%1.5%0.02%<0.01%
Jun 202667.8%24.8%5.6%1.8%0.03%<0.01%
Jul 202668.6%24.9%4.7%1.8%0.02%<0.01%
Aug 202664.3%28.3%5.4%2%0.02%<0.01%
Sep 2026——————

  1. 1.n8n

    64.3%

    Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.

  2. 2.Zapier

    28.3%

    Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.

  3. 3.Make

    5.4%

    Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.

  4. 4.Workato

    2%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Tray.io

    0.02%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  6. 6.Pipedream

    <0.01%

    Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

Compare search popularity between Make and its closest rivals

How has branded search demand for Make changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Make worldwide rose from 93.4K to 108K.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide increased from 2.5% to 5.4%.
  • Across the 11 months ending August 2026, Make’s estimated Share of Search among workflow automation tools worldwide peaked at 5.6% in June 2026 and was lowest at 2.5% in October 2025.

How did search popularity change for workflow automation tools worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.

  2. In August 2026, Make gained estimated Share of Search among workflow automation tools worldwide, from 4.7% to 5.4%.

  3. In August 2026, n8n lost estimated Share of Search among workflow automation tools worldwide, from 68.6% to 64.3%.

  4. Workato’s estimated Share of Search among workflow automation tools worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.

  5. Estimated monthly branded searches for Tray.io worldwide fell 70% over 11 measured months, from 1.3K to 390 in August 2026.

  6. Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.

Where does Make compete?

Make is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Integration platform as a service3rd of 55.4%Show ranking
Workflow automation tools3rd of 65.4%Shown above
Workflow automation platforms3rd of 55.4%Show ranking
AI workflow builders3rd of 45.4%Show ranking

How is Make measured?

Brandwave collects information about searches that people make online using Make’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automation make
  • make com
  • make workflow automation
  • make.com

Do you work for Make? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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