How popular isZapier in search?
In August 2026, there were an estimated 568K branded searches for Zapier worldwide which is down 32.5% over the last 11 months. Zapier holds 29.2% estimated Share of Search among workflow automation platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
n8n66.2%Zapier29.2%
Make3%Activepieces1.4%
Integrately0.15%
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Which workflow automation platforms compete with Zapier?
Share of Search by month for n8n, Zapier, Make. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Activepieces | Integrately |
|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 22.6% | 1.4% | 0.73% | 0.15% |
| Nov 2025 | 74.8% | 22.5% | 2% | 0.59% | 0.15% |
| Dec 2025 | 74.6% | 22.4% | 2% | 0.89% | 0.15% |
| Jan 2026 | 74.9% | 22.4% | 1.9% | 0.59% | 0.12% |
| Feb 2026 | 70.9% | 26% | 2.3% | 0.68% | 0.14% |
| Mar 2026 | 71.1% | 26.1% | 2% | 0.69% | 0.12% |
| Apr 2026 | 70.7% | 26% | 2.4% | 0.84% | 0.11% |
| May 2026 | 70.6% | 26% | 2.7% | 0.68% | 0.11% |
| Jun 2026 | 70.2% | 25.7% | 3.1% | 0.82% | 0.11% |
| Jul 2026 | 70.7% | 25.7% | 2.6% | 0.82% | 0.11% |
| Aug 2026 | 66.2% | 29.2% | 3% | 1.4% | 0.15% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 1.3M | -17.9% | -4.5 points | |
| 2, held 2nd | 29.2% | 568K | -0.26% | +3.5 points | |
| 3, held 3rd | 3% | 58.1K | -0.19% | +0.4 points | |
| 4, held 4th | 1.4% | 27.4K | +50.1% | +0.6 points | |
| 5, held 5th | 0.15% | 3K | +19.5% | 0 points |
1.
n8n66.2%
held 1st · 1.3M estimated branded searches · -17.9% vs prior month · -4.5 points
2.
29.2%
held 2nd · 568K estimated branded searches · -0.26% vs prior month · +3.5 points
3.
Make3%
held 3rd · 58.1K estimated branded searches · -0.19% vs prior month · +0.4 points
1.4%
held 4th · 27.4K estimated branded searches · +50.1% vs prior month · +0.6 points
0.15%
held 5th · 3K estimated branded searches · +19.5% vs prior month · 0 points
Compare search popularity between Zapier and its closest rivals
How has branded search demand for Zapier changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zapier worldwide fell from 841K to 568K.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide increased from 22.6% to 29.2%.
- Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation platforms worldwide peaked at 29.2% in August 2026 and was lowest at 22.4% in December 2025.
How did search popularity change for workflow automation platforms worldwide in August 2026?
4 changes
In August 2026, Zapier gained estimated Share of Search among workflow automation platforms worldwide, from 25.7% to 29.2%.
In August 2026, Activepieces gained estimated Share of Search among workflow automation platforms worldwide, from 0.82% to 1.4%.
In August 2026, n8n lost estimated Share of Search among workflow automation platforms worldwide, from 70.7% to 66.2%.
Estimated monthly branded searches for Integrately worldwide fell 45.8% over 11 measured months, from 5.5K to 3K in August 2026.
How is Zapier measured?
Brandwave collects information about searches that people make online using Zapier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- automation zapier
- zapier
- zapier agents
- zapier app
- zapier com
- zapier interfaces
- zapier online
- zapier software
- zapier tables
- zapier workflow automation
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Is Zapier your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.