Brandwave

UiPath vs Zapier:Which is more popular?

In September 2026, Zapier had more branded searches than UiPath among workflow automation tools worldwide. Zapier had about 566,000 branded searches, while UiPath had 110,000. Zapier made up 19.6% of all workflow automation tool searches we track, and UiPath accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about workflow automation tools, Zapier appeared in all five answers and UiPath in two. Zapier was mentioned before UiPath in every answer.

Among workflow automation tools worldwide in September 2026

Who do people search for more?

Zapier, about 5 searches for every 1 for UiPath

Zapier 566K searchesUiPath 110K searches

Who does AI mention more?

Zapier, mentioned in every answer we collected

Zapier in 5 of 5UiPath in 2 of 5

Who does AI recommend more?

Zapier, named ahead of UiPath in every answer

Zapier first in 5UiPath never first

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Top workflow automation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. UiPath was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zapier was listed before UiPath in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zapier1st
  2. Make2nd
  3. n8n3rd
  4. Power Automate4th
  5. Activepieces5th
  6. Pipedream6th
  7. Workato7th
  8. UiPath8th
  9. Integrately–
  10. Tray.io–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • n8n5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Make5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Power Automate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UiPath2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipedream2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Activepieces2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Workato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Integrately0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about workflow automation tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is UiPath or Zapier more popular in search?

This chart shows how often people search Google for UiPath and Zapier by name. Each line represents a brand's share of searches for all ten workflow automation tools we track, month by month, from English-language searches worldwide.

UiPath and Zapier among workflow automation tools worldwide, by month

Share of searches by month for Zapier, UiPath. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierUiPathPipedreamMakeWorkatoActivepiecesIntegratelyTray.io
Oct 202558.2%15.7%17.5%4.2%1.5%1.1%1%0.57%0.12%0.08%
Nov 202558.1%15.7%17.5%3.4%1.9%1.5%1.3%0.46%0.12%0.07%
Dec 202556.8%15.4%17%5%2.2%1.5%1.2%0.67%0.11%0.07%
Jan 202657.9%15.5%17.3%4.1%1.9%1.5%1.2%0.46%0.09%0.07%
Feb 202651.4%20.4%18.8%3.7%2%1.7%1.3%0.5%0.1%0.07%
Mar 202653.9%18%19.8%3.2%1.7%1.5%1.2%0.53%0.09%0.06%
Apr 202651.3%20.5%18.8%3.7%2%1.7%1.3%0.61%0.08%0.06%
May 202651.1%20.3%18.8%3.6%2.4%1.9%1.1%0.49%0.08%0.05%
Jun 202648.6%23.5%17.8%3.4%2.3%2.2%1.5%0.57%0.08%0.06%
Jul 202649.1%23.5%17.8%3.4%2.3%1.8%1.3%0.57%0.08%0.06%
Aug 202644.4%25.8%19.6%3.1%2.6%2%1.4%0.95%0.1%0.05%
Sep 202644.3%26%19.6%3.8%2.1%2%1.4%0.78%0.09%0.04%

How has the UiPath and Zapier comparison changed over the last 12 months?

3 findings
  • Zapier was ahead of UiPath in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, UiPath’s share of searches among workflow automation tools worldwide moved from 4.2% to 3.8%, and its estimated monthly branded searches moved from 201K to 110K.
  • Across the 12 months ending September 2026, Zapier’s share of searches among workflow automation tools worldwide moved from 17.5% to 19.6%, and its estimated monthly branded searches moved from 841K to 566K.

How did search popularity change for workflow automation tools worldwide in September 2026?

2 changes
  1. In September 2026, UiPath gained share of searches among workflow automation tools worldwide, from 3.1% to 3.8%.

  2. Estimated monthly branded searches for Zapier worldwide fell 32.7% over 12 measured months, from 841K to 566K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using UiPath’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

UiPath

1 branded search term

  • uipath

Zapier

10 branded search terms

  • automation zapier
  • zapier
  • zapier agents
  • zapier app
  • zapier com
  • zapier interfaces
  • zapier online
  • zapier software
  • zapier tables
  • zapier workflow automation

How the Brand Demand Index is measured

Other head-to-heads among workflow automation tools

Creator with pink hair and a pink jacket

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