Brandwave

Pipedream vs Zapier:Which is searched more?

In August 2026, Zapier had more branded searches than Pipedream among workflow automation tools worldwide. Zapier was estimated to have 568K branded searches compared to Pipedream’s 50, and held a 28.3% Share of Search versus Pipedream’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among workflow automation tools worldwide in August 2026Which is more popular in search, Pipedream or Zapier?
Pipedream<0.01%50 searches
vs
Zapier28.3%568K searches

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Which is more popular in search, Pipedream or Zapier?

Compare the workflow automation tools teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pipedream and Zapier among workflow automation tools worldwide, by month

Share of Search by month for Zapier, Pipedream. The figures are in the table below the chart.

View monthly share of search table
MonthZapierPipedream
Oct 202522.3%<0.01%
Nov 202522%<0.01%
Dec 202521.9%<0.01%
Jan 202621.9%<0.01%
Feb 202625.2%<0.01%
Mar 202625.5%<0.01%
Apr 202625.3%<0.01%
May 202625.2%<0.01%
Jun 202624.8%<0.01%
Jul 202624.9%<0.01%
Aug 202628.3%<0.01%
Sep 2026——

How has the Pipedream and Zapier comparison changed over the last 12 months?

  • Zapier was ahead of Pipedream in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pipedream’s estimated Share of Search among workflow automation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 50.
  • Across the 11 months ending August 2026, Zapier’s estimated Share of Search among workflow automation tools worldwide moved from 22.3% to 28.3%, and its estimated monthly branded searches moved from 841K to 568K.

How did search popularity change for workflow automation tools worldwide in August 2026?

  1. In August 2026, Zapier gained estimated Share of Search among workflow automation tools worldwide, from 24.9% to 28.3%.

  2. Estimated monthly branded searches for Pipedream worldwide fell 64.3% over 11 measured months, from 140 to 50 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pipedream’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pipedream

1 branded search term

  • pipedream automation

Zapier

10 branded search terms

  • automation zapier
  • zapier
  • zapier agents
  • zapier app
  • zapier com
  • zapier interfaces
  • zapier online
  • zapier software
  • zapier tables
  • zapier workflow automation

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.