How popular isBoomi?
In September 2026, people searched for Boomi by name about 110,000 times worldwide, about the same as the previous year. These searches made up 4.1% of all global integration platform as a service searches, placing Boomi fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about integration platform as a service, Boomi appeared in four of the five answers and was the fourth most recommended of the eight.
Boomi is the fourth most searched of 8 competitors and the fourth most recommended in AI answers.
n8nShare of searches 46%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Power AutomateShare of searches 25.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
ZapierShare of searches 20.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BoomiShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MuleSoftShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top integration platform as a service in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Boomi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Boomi is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integration platform as a service
5 answers
Asked ChatGPT
“Which integration platform should I use?”
Asked ChatGPT
“What are the best integration platforms?”
Asked ChatGPT
“What's the best integration platform for connecting business apps?”
Searched Google, AI Overview
“integration platform”
Searched Google, AI Overview
“workflow automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which integration platform as a service compete with Boomi?
Share of searches by month for n8n, Power Automate, Zapier, Boomi. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | Boomi | MuleSoft | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 15% | 18.3% | 2.5% | 1.6% | 1.1% | 0.27% | 0.08% |
| Nov 2025 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.08% |
| Dec 2025 | 60.2% | 14.8% | 18.1% | 3.6% | 1.6% | 1.3% | 0.33% | 0.08% |
| Jan 2026 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.07% |
| Feb 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 1.8% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 56.4% | 16.9% | 20.7% | 2.8% | 1.5% | 1.2% | 0.3% | 0.07% |
| Apr 2026 | 54% | 19.8% | 19.8% | 2.7% | 1.8% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.3% | 20% | 20% | 2.7% | 1.5% | 1.2% | 0.29% | 0.06% |
| Jun 2026 | 51.3% | 23% | 18.8% | 3.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Jul 2026 | 51.1% | 22.9% | 18.8% | 3.8% | 1.7% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Sep 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 1.2M | 0% | 0 points | |
| 2, held 2nd | 25.4% | 673K | 0% | 0 points | |
| 3, held 3rd | 20.7% | 550K | 0% | 0 points | |
| 4, held 4th | 4.1% | 110K | 0% | 0 points | |
| 5, held 5th | 1.9% | 49.5K | 0% | 0 points | |
| 6, held 6th | 1.5% | 40.5K | 0% | 0 points | |
| 7, held 7th | 0.31% | 8.1K | 0% | 0 points | |
| 8, held 8th | 0.05% | 1.3K | -8.6% | 0 points |
1.
n8n46%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.
25.4%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Zapier20.7%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Boomi4.1%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.
MuleSoft1.9%
Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Workato1.5%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Make0.31%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Tray.io0.05%
Held 8th. 1.3K estimated branded searches, -8.6% vs prior month. Share 0 points.
Compare popularity between Boomi and its closest rivals
Every comparison with Boomi
18 comparisons
- Boomi vs n8n
- Boomi vs Power Automate
- Boomi vs Zapier
- Azure Data Factory vs Boomi
- Boomi vs Domo
- Boomi vs Informatica
- Boomi vs Fivetran
- Boomi vs MuleSoft
- Boomi vs Workato
- Apache Airflow vs Boomi
- Airbyte vs Boomi
- AWS Glue vs Boomi
- Boomi vs Talend
- Boomi vs Make
- Boomi vs Matillion
- Boomi vs dbt
- Boomi vs Stitch
- Boomi vs Tray.io
How has branded search demand for Boomi changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Boomi worldwide held steady at 110K.
- Across the 12 months ending September 2026, Boomi’s share of searches among integration platform as a service worldwide increased from 2.5% to 4.1%.
How did search popularity change for integration platform as a service worldwide in September 2026?
6 changes
Boomi’s share of searches among integration platform as a service worldwide has gained ground for 3 months in a row, from 3.1% to 4.1% in September 2026.
Estimated monthly branded searches for Tray.io worldwide fell 65.7% over 12 measured months, from 3.7K to 1.3K in September 2026.
Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.
Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for MuleSoft worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.
Estimated monthly branded searches for Make worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are Boomi’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Boomi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- boomi
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Where does Boomi compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Integration platform as a service | 4th of 8 | 4.1% | Shown above |
| Data integration and ETL tools | 4th of 14 | 8% | Show ranking |
Is Boomi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.