Brandwave

Power Automate vs Tungsten Automation:Which is more popular?

In September 2026, Power Automate had more branded searches than Tungsten Automation among document automation platforms worldwide. Power Automate had about 18,100 branded searches, while Tungsten Automation had 6,600. Power Automate made up 7.4% of all document automation platform searches we track, and Tungsten Automation accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about document automation platforms, Power Automate appeared in three of the five answers and Tungsten Automation in none.

Among document automation platforms worldwide in September 2026

Who do people search for more?

Power Automate, about 3 searches for every 1 for Tungsten Automation

Power Automate 18.1K searchesTungsten Automation 6.6K searches

Who does AI mention more?

Power Automate, mentioned in 3 of 5 answers, Tungsten Automation in 0

Power Automate in 3 of 5Tungsten Automation in 0 of 5

Who does AI recommend more?

Power Automate, the only one of the two named

Power Automate first in 3Tungsten Automation never named

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Top document automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Power Automate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tungsten Automation did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PandaDoc1st
  2. Conga2nd
  3. Power Automate3rd
  4. HotDocs4th
  5. Formstack5th
  6. Ironclad6th
  7. Nintex–
  8. Tungsten Automation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Power Automate or Tungsten Automation more popular in search?

This chart shows how often people search Google for Power Automate and Tungsten Automation by name. Each line represents a brand's share of searches for all eight document automation platforms we track, month by month, from English-language searches worldwide.

Power Automate and Tungsten Automation among document automation platforms worldwide, by month

Share of searches by month for Power Automate, Tungsten Automation. The figures are in the table below the chart.

View monthly share of searches table
MonthPandaDocFormstackHotDocsPower AutomateNintexTungsten AutomationIroncladConga
Oct 202563.4%12.7%7%7%5.7%3.8%0.38%0.1%
Nov 202561.5%12.3%8.2%8.2%5.5%3.7%0.4%0.1%
Dec 202562.5%12.6%8.4%8.4%4.6%3.1%0.41%0.1%
Jan 202666.6%10.9%7.3%7.3%4%3.3%0.52%0.07%
Feb 202666.5%10.9%7.3%7.3%4%3.3%0.64%0.08%
Mar 202662.4%12.5%8.4%8.4%4.6%3.1%0.6%0.1%
Apr 202663.2%10.4%10.4%8.5%3.8%3.1%0.5%0.08%
May 202665.8%10.8%8.9%7.2%3.9%2.6%0.64%0.08%
Jun 202665.7%10.8%7.2%8.8%3.9%2.6%0.76%0.08%
Jul 202669.7%9.4%6.2%7.6%3.4%2.8%0.8%0.07%
Aug 202663.7%12.8%8.5%7%3.8%3.1%0.9%0.08%
Sep 202667.4%11.1%7.4%7.4%3.3%2.7%0.65%0.07%

How has the Power Automate and Tungsten Automation comparison changed over the last 12 months?

3 findings

How did search popularity change for document automation platforms worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Tungsten Automation worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Power Automate’s and Tungsten Automation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Power Automate

1 branded search term

  • powerautomate

Tungsten Automation

1 branded search term

  • tungstenautomation

How the Brand Demand Index is measured

Other head-to-heads among document automation platforms

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