n8n vs Zapier:Which is searched more?
In September 2026, n8n had more branded searches than Zapier among webhook services worldwide. n8n had about 1.2 million branded searches, while Zapier had 550,000. n8n made up 58.1% of all webhook service searches we track, and Zapier accounted for 26.2%. These are worldwide searches for English-language branded terms.
Follow n8n vs Zapier and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is n8n or Zapier more popular in search?
Compare the webhook services engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for n8n, Zapier. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Zapier | Ngrok | Webhook.site | Svix | Hookdeck | Convoy Webhooks | Hook0 |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.1% | 20.8% | 9.3% | 0.46% | 0.31% | 0.07% | <0.01% | <0.01% |
| Nov 2025 | 67.6% | 20.3% | 11.1% | 0.55% | 0.37% | 0.09% | <0.01% | <0.01% |
| Dec 2025 | 65.9% | 19.8% | 13.3% | 0.65% | 0.29% | 0.1% | <0.01% | <0.01% |
| Jan 2026 | 67.6% | 20.3% | 11.1% | 0.55% | 0.3% | 0.11% | <0.01% | <0.01% |
| Feb 2026 | 63% | 23.2% | 12.7% | 0.62% | 0.34% | 0.12% | <0.01% | <0.01% |
| Mar 2026 | 62.9% | 23.1% | 12.6% | 0.62% | 0.62% | 0.1% | <0.01% | <0.01% |
| Apr 2026 | 61.2% | 22.5% | 15% | 0.74% | 0.4% | 0.12% | <0.01% | <0.01% |
| May 2026 | 63% | 23.2% | 12.7% | 0.76% | 0.28% | 0.1% | <0.01% | <0.01% |
| Jun 2026 | 61.2% | 22.4% | 15% | 0.91% | 0.33% | 0.12% | <0.01% | <0.01% |
| Jul 2026 | 63% | 23.1% | 12.6% | 0.93% | 0.28% | 0.12% | <0.01% | <0.01% |
| Aug 2026 | 58% | 26.2% | 14.3% | 1.1% | 0.31% | 0.14% | <0.01% | <0.01% |
| Sep 2026 | 58.1% | 26.2% | 14.3% | 0.86% | 0.31% | 0.14% | <0.01% | <0.01% |
How has the n8n and Zapier comparison changed over the last 12 months?
3 findings
- n8n was ahead of Zapier in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, n8n’s share of searches among webhook services worldwide moved from 69.1% to 58.1%, and its estimated monthly branded searches moved from 2.7M to 1.2M.
- Across the 12 months ending September 2026, Zapier’s share of searches among webhook services worldwide moved from 20.8% to 26.2%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for webhook services worldwide in September 2026?
2 changes
Zapier’s share of searches among webhook services worldwide has gained ground for 3 months in a row, from 22.4% to 26.2% in September 2026.
Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using n8n’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among webhook services
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.