Brandwave

Hookdeck vs n8n:Which is more popular?

In September 2026, n8n had more branded searches than Hookdeck among webhook services worldwide. n8n had about 1.2 million branded searches, while Hookdeck had 2,900. n8n made up 58.1% of all webhook service searches we track, and Hookdeck accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about webhook services, Hookdeck appeared in four of the five answers and n8n in two. Hookdeck was mentioned before n8n in three out of four answers that named either.

Among webhook services worldwide in September 2026

Who do people search for more?

n8n, about 421 searches for every 1 for Hookdeck

n8n 1.2M searchesHookdeck 2.9K searches

Who does AI mention more?

Hookdeck, mentioned in 4 of 5 answers, n8n in 2

Hookdeck in 4 of 5n8n in 2 of 5

Who does AI recommend more?

Hookdeck, named ahead of n8n in 3 of 4 answers

Hookdeck first in 3n8n first in 1

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Top webhook services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hookdeck was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. n8n was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hookdeck was listed before n8n in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Svix1st
  2. Hookdeck2nd
  3. Webhook.site3rd
  4. Zapier4th
  5. n8n5th
  6. Ngrok6th
  7. Hook06th
  8. Convoy Webhooks8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Svix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Webhook.site4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hookdeck4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zapier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ngrok1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Convoy Webhooks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hook01 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about webhook services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Hookdeck or n8n more popular in search?

This chart shows how often people search Google for Hookdeck and n8n by name. Each line represents a brand's share of searches for all eight webhook services we track, month by month, from English-language searches worldwide.

Hookdeck and n8n among webhook services worldwide, by month

Share of searches by month for n8n, Hookdeck. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nZapierNgrokWebhook.siteSvixHookdeckConvoy WebhooksHook0
Oct 202569.1%20.8%9.3%0.46%0.31%0.07%<0.01%<0.01%
Nov 202567.6%20.3%11.1%0.55%0.37%0.09%<0.01%<0.01%
Dec 202565.9%19.8%13.3%0.65%0.29%0.1%<0.01%<0.01%
Jan 202667.6%20.3%11.1%0.55%0.3%0.11%<0.01%<0.01%
Feb 202663%23.2%12.7%0.62%0.34%0.12%<0.01%<0.01%
Mar 202662.9%23.1%12.6%0.62%0.62%0.1%<0.01%<0.01%
Apr 202661.2%22.5%15%0.74%0.4%0.12%<0.01%<0.01%
May 202663%23.2%12.7%0.76%0.28%0.1%<0.01%<0.01%
Jun 202661.2%22.4%15%0.91%0.33%0.12%<0.01%<0.01%
Jul 202663%23.1%12.6%0.93%0.28%0.12%<0.01%<0.01%
Aug 202658%26.2%14.3%1.1%0.31%0.14%<0.01%<0.01%
Sep 202658.1%26.2%14.3%0.86%0.31%0.14%<0.01%<0.01%

How has the Hookdeck and n8n comparison changed over the last 12 months?

3 findings
  • n8n was ahead of Hookdeck in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hookdeck’s share of searches among webhook services worldwide moved from 0.07% to 0.14%, and its estimated monthly branded searches held steady at 2.9K.
  • Across the 12 months ending September 2026, n8n’s share of searches among webhook services worldwide moved from 69.1% to 58.1%, and its estimated monthly branded searches moved from 2.7M to 1.2M.

How did search popularity change for webhook services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hookdeck’s and n8n’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hookdeck

1 branded search term

  • hookdeck

n8n

1 branded search term

  • n8n

How the Brand Demand Index is measured

Other head-to-heads among webhook services

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