Power Automate vs Workato:Which is more popular?
In September 2026, Power Automate had more branded searches than Workato among integration platform as a service worldwide. Power Automate had about 673,000 branded searches, while Workato had 40,500. Power Automate made up 25.4% of all integration platform as a service searches we track, and Workato accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about integration platform as a service, Power Automate and Workato each appeared in three of the five answers. Workato was mentioned before Power Automate in two out of three answers that named either.
Who do people search for more?
Power Automate, about 17 searches for every 1 for Workato
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Workato, named ahead of Power Automate in 2 of 3 answers
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Top integration platform as a service in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Power Automate and Workato were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Workato was listed before Power Automate in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integration platform as a service
5 answers
Asked ChatGPT
“Which integration platform should I use?”
Asked ChatGPT
“What are the best integration platforms?”
Asked ChatGPT
“What's the best integration platform for connecting business apps?”
Searched Google, AI Overview
“integration platform”
Searched Google, AI Overview
“workflow automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Power Automate or Workato more popular in search?
This chart shows how often people search Google for Power Automate and Workato by name. Each line represents a brand's share of searches for all eight integration platform as a service we track, month by month, from English-language searches worldwide.
Share of searches by month for Power Automate, Workato. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | Boomi | MuleSoft | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 15% | 18.3% | 2.5% | 1.6% | 1.1% | 0.27% | 0.08% |
| Nov 2025 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.08% |
| Dec 2025 | 60.2% | 14.8% | 18.1% | 3.6% | 1.6% | 1.3% | 0.33% | 0.08% |
| Jan 2026 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.07% |
| Feb 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 1.8% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 56.4% | 16.9% | 20.7% | 2.8% | 1.5% | 1.2% | 0.3% | 0.07% |
| Apr 2026 | 54% | 19.8% | 19.8% | 2.7% | 1.8% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.3% | 20% | 20% | 2.7% | 1.5% | 1.2% | 0.29% | 0.06% |
| Jun 2026 | 51.3% | 23% | 18.8% | 3.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Jul 2026 | 51.1% | 22.9% | 18.8% | 3.8% | 1.7% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Sep 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
How has the Power Automate and Workato comparison changed over the last 12 months?
3 findings
- Power Automate was ahead of Workato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Power Automate’s share of searches among integration platform as a service worldwide moved from 15% to 25.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Workato’s share of searches among integration platform as a service worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for integration platform as a service worldwide in September 2026?
1 change
Estimated monthly branded searches for Workato worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Power Automate’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Power Automate
1 branded search term
- power automate
Workato
1 branded search term
- workato
Other head-to-heads among integration platform as a service
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