Power Automate vs Zapier:Which is more popular?
In September 2026, Power Automate had more branded searches than Zapier among integration platform as a service worldwide. Power Automate had about 673,000 branded searches, while Zapier had 550,000. Power Automate made up 25.4% of all integration platform as a service searches we track, and Zapier accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about integration platform as a service, Zapier appeared in all five answers and Power Automate in three. Zapier was mentioned before Power Automate in four out of five answers.
Who do people search for more?
Power Automate, about 22% more searches than Zapier
Who does AI mention more?
Zapier, mentioned in every answer we collected
Who does AI recommend more?
Zapier, named ahead of Power Automate in 4 of 5 answers
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Top integration platform as a service in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. Power Automate was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zapier was listed before Power Automate in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integration platform as a service
5 answers
Asked ChatGPT
“Which integration platform should I use?”
Asked ChatGPT
“What are the best integration platforms?”
Asked ChatGPT
“What's the best integration platform for connecting business apps?”
Searched Google, AI Overview
“integration platform”
Searched Google, AI Overview
“workflow automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Power Automate or Zapier more popular in search?
This chart shows how often people search Google for Power Automate and Zapier by name. Each line represents a brand's share of searches for all eight integration platform as a service we track, month by month, from English-language searches worldwide.
Share of searches by month for Power Automate, Zapier. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | Boomi | MuleSoft | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 15% | 18.3% | 2.5% | 1.6% | 1.1% | 0.27% | 0.08% |
| Nov 2025 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.08% |
| Dec 2025 | 60.2% | 14.8% | 18.1% | 3.6% | 1.6% | 1.3% | 0.33% | 0.08% |
| Jan 2026 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.07% |
| Feb 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 1.8% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 56.4% | 16.9% | 20.7% | 2.8% | 1.5% | 1.2% | 0.3% | 0.07% |
| Apr 2026 | 54% | 19.8% | 19.8% | 2.7% | 1.8% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.3% | 20% | 20% | 2.7% | 1.5% | 1.2% | 0.29% | 0.06% |
| Jun 2026 | 51.3% | 23% | 18.8% | 3.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Jul 2026 | 51.1% | 22.9% | 18.8% | 3.8% | 1.7% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Sep 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
How has the Power Automate and Zapier comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Power Automate took it in June 2026.
- Across the 12 months ending September 2026, Power Automate’s share of searches among integration platform as a service worldwide moved from 15% to 25.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Zapier’s share of searches among integration platform as a service worldwide moved from 18.3% to 20.7%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for integration platform as a service worldwide in September 2026?
1 change
Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Power Automate’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Power Automate
1 branded search term
- power automate
Zapier
1 branded search term
- zapier
Other head-to-heads among integration platform as a service
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