Brandwave

n8n vs Zapier:Which is more popular?

In September 2026, n8n had more branded searches than Zapier among integration platform as a service worldwide. n8n had about 1.2 million branded searches, while Zapier had 550,000. n8n made up 46% of all integration platform as a service searches we track, and Zapier accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about integration platform as a service, Zapier appeared in all five answers and n8n in three. Zapier was mentioned before n8n in four out of five answers.

Among integration platform as a service worldwide in September 2026

Who do people search for more?

n8n, about 2 searches for every 1 for Zapier

n8n 1.2M searchesZapier 550K searches

Who does AI mention more?

Zapier, mentioned in every answer we collected

Zapier in 5 of 5n8n in 3 of 5

Who does AI recommend more?

Zapier, named ahead of n8n in 4 of 5 answers

Zapier first in 4n8n first in 1

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Top integration platform as a service in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zapier appeared in all five answers. n8n was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zapier was listed before n8n in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zapier1st
  2. MuleSoft2nd
  3. Workato3rd
  4. Boomi4th
  5. Make5th
  6. Power Automate6th
  7. n8n7th
  8. Tray.io–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about integration platform as a service

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is n8n or Zapier more popular in search?

This chart shows how often people search Google for n8n and Zapier by name. Each line represents a brand's share of searches for all eight integration platform as a service we track, month by month, from English-language searches worldwide.

n8n and Zapier among integration platform as a service worldwide, by month

Share of searches by month for n8n, Zapier. The figures are in the table below the chart.

View monthly share of searches table
Monthn8nPower AutomateZapierBoomiMuleSoftWorkatoMakeTray.io
Oct 202561.1%15%18.3%2.5%1.6%1.1%0.27%0.08%
Nov 202560.6%14.9%18.2%3%1.6%1.3%0.27%0.08%
Dec 202560.2%14.8%18.1%3.6%1.6%1.3%0.33%0.08%
Jan 202660.6%14.9%18.2%3%1.6%1.3%0.27%0.07%
Feb 202653.7%19.7%19.7%3.2%1.8%1.5%0.29%0.08%
Mar 202656.4%16.9%20.7%2.8%1.5%1.2%0.3%0.07%
Apr 202654%19.8%19.8%2.7%1.8%1.5%0.36%0.07%
May 202654.3%20%20%2.7%1.5%1.2%0.29%0.06%
Jun 202651.3%23%18.8%3.1%1.7%1.7%0.28%0.06%
Jul 202651.1%22.9%18.8%3.8%1.7%1.4%0.28%0.06%
Aug 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%
Sep 202646%25.4%20.7%4.1%1.9%1.5%0.31%0.05%

How has the n8n and Zapier comparison changed over the last 12 months?

3 findings

How did search popularity change for integration platform as a service worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for n8n worldwide fell 55.5% over 12 measured months, from 2.7M to 1.2M in September 2026.

  2. Estimated monthly branded searches for Zapier worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using n8n’s and Zapier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

n8n

1 branded search term

  • n8n

Zapier

1 branded search term

  • zapier

How the Brand Demand Index is measured

Other head-to-heads among integration platform as a service

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