Brandwave

Formstack vs Power Automate:Which is more popular?

In September 2026, Formstack had more branded searches than Power Automate among document automation platforms worldwide. Formstack had about 27,100 branded searches, while Power Automate had 18,100. Formstack made up 11.1% of all document automation platform searches we track, and Power Automate accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about document automation platforms, Formstack and Power Automate each appeared in three of the five answers. Power Automate was mentioned before Formstack in two out of three answers that named either.

Among document automation platforms worldwide in September 2026

Who do people search for more?

Formstack, about 50% more searches than Power Automate

Formstack 27.1K searchesPower Automate 18.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Formstack in 3 of 5Power Automate in 3 of 5

Who does AI recommend more?

Power Automate, named ahead of Formstack in 2 of 3 answers

Power Automate first in 2Formstack first in 1

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Top document automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Formstack and Power Automate were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Power Automate was listed before Formstack in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PandaDoc1st
  2. Conga2nd
  3. Power Automate3rd
  4. HotDocs4th
  5. Formstack5th
  6. Ironclad6th
  7. Nintex–
  8. Tungsten Automation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Formstack or Power Automate more popular in search?

This chart shows how often people search Google for Formstack and Power Automate by name. Each line represents a brand's share of searches for all eight document automation platforms we track, month by month, from English-language searches worldwide.

Formstack and Power Automate among document automation platforms worldwide, by month

Share of searches by month for Formstack, Power Automate. The figures are in the table below the chart.

View monthly share of searches table
MonthPandaDocFormstackHotDocsPower AutomateNintexTungsten AutomationIroncladConga
Oct 202563.4%12.7%7%7%5.7%3.8%0.38%0.1%
Nov 202561.5%12.3%8.2%8.2%5.5%3.7%0.4%0.1%
Dec 202562.5%12.6%8.4%8.4%4.6%3.1%0.41%0.1%
Jan 202666.6%10.9%7.3%7.3%4%3.3%0.52%0.07%
Feb 202666.5%10.9%7.3%7.3%4%3.3%0.64%0.08%
Mar 202662.4%12.5%8.4%8.4%4.6%3.1%0.6%0.1%
Apr 202663.2%10.4%10.4%8.5%3.8%3.1%0.5%0.08%
May 202665.8%10.8%8.9%7.2%3.9%2.6%0.64%0.08%
Jun 202665.7%10.8%7.2%8.8%3.9%2.6%0.76%0.08%
Jul 202669.7%9.4%6.2%7.6%3.4%2.8%0.8%0.07%
Aug 202663.7%12.8%8.5%7%3.8%3.1%0.9%0.08%
Sep 202667.4%11.1%7.4%7.4%3.3%2.7%0.65%0.07%

How has the Formstack and Power Automate comparison changed over the last 12 months?

3 findings

How did search popularity change for document automation platforms worldwide in September 2026?

1 change
  1. In September 2026, Formstack lost share of searches among document automation platforms worldwide, from 12.8% to 11.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Formstack’s and Power Automate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Formstack

1 branded search term

  • formstack

Power Automate

1 branded search term

  • powerautomate

How the Brand Demand Index is measured

Other head-to-heads among document automation platforms

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