Brandwave

How popular isHotDocs?

In September 2026, people searched for HotDocs by name about 18,100 times worldwide, about the same as the previous year. These searches made up 7.4% of all global document automation platform searches, placing HotDocs third out of eight platforms. When we asked both ChatGPT and Google AI Overviews about document automation platforms, HotDocs appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

HotDocs is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. PandaDocShare of searches 67.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FormstackShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. HotDocsShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Power AutomateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. NintexShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top document automation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HotDocs was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HotDocs is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PandaDoc1st
  2. Conga2nd
  3. Power Automate3rd
  4. HotDocs4th
  5. Formstack5th
  6. Ironclad6th
  7. Nintex–
  8. Tungsten Automation–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about document automation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which document automation platforms compete with HotDocs?

HotDocs against document automation platforms worldwide, by month

Share of searches by month for PandaDoc, Formstack, HotDocs, Power Automate, Nintex, Tungsten Automation. The figures are in the table below the chart.

View monthly share of searches table
MonthPandaDocFormstackHotDocsPower AutomateNintexTungsten AutomationIroncladConga
Oct 202563.4%12.7%7%7%5.7%3.8%0.38%0.1%
Nov 202561.5%12.3%8.2%8.2%5.5%3.7%0.4%0.1%
Dec 202562.5%12.6%8.4%8.4%4.6%3.1%0.41%0.1%
Jan 202666.6%10.9%7.3%7.3%4%3.3%0.52%0.07%
Feb 202666.5%10.9%7.3%7.3%4%3.3%0.64%0.08%
Mar 202662.4%12.5%8.4%8.4%4.6%3.1%0.6%0.1%
Apr 202663.2%10.4%10.4%8.5%3.8%3.1%0.5%0.08%
May 202665.8%10.8%8.9%7.2%3.9%2.6%0.64%0.08%
Jun 202665.7%10.8%7.2%8.8%3.9%2.6%0.76%0.08%
Jul 202669.7%9.4%6.2%7.6%3.4%2.8%0.8%0.07%
Aug 202663.7%12.8%8.5%7%3.8%3.1%0.9%0.08%
Sep 202667.4%11.1%7.4%7.4%3.3%2.7%0.65%0.07%

  1. 1.PandaDoc

    67.4%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.

  2. 2.Formstack

    11.1%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.HotDocs

    7.4%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Power Automate

    7.4%

    Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.Nintex

    3.3%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Tungsten Automation

    2.7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Ironclad

    0.65%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

  8. 8.Conga

    0.07%

    Held 8th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between HotDocs and its closest rivals

Every comparison with HotDocs

16 comparisons

How has branded search demand for HotDocs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HotDocs worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, HotDocs’ share of searches among document automation platforms worldwide peaked at 10.4% in April 2026 and was lowest at 6.2% in July 2026.

How did search popularity change for document automation platforms worldwide in September 2026?

6 changes

  1. In September 2026, PandaDoc gained share of searches among document automation platforms worldwide, from 63.7% to 67.4%.

  2. In September 2026, Formstack lost share of searches among document automation platforms worldwide, from 12.8% to 11.1%.

  3. In September 2026, HotDocs lost share of searches among document automation platforms worldwide, from 8.5% to 7.4%.

  4. In September 2026, Nintex lost share of searches among document automation platforms worldwide, from 3.8% to 3.3%.

  5. Estimated monthly branded searches for Ironclad worldwide rose 60% over 12 measured months, from 1K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Conga worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are HotDocs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HotDocs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hotdocs

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How the Brand Demand Index is measured

Where does HotDocs compete?

HotDocs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Document automation platforms3rd of 87.4%Shown above
Legal document automation software2nd of 1130.8%Show ranking
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Is HotDocs your brand?

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