Brandwave

Legal document automation software:Which are searched most?

In September 2026, HotDocs was the most searched among legal document automation software worldwide, with an estimated 18.1K branded searches and 66.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. HotDocs66.8%
  2. Documate24.4%
  3. Gavel3.3%
  4. Docassemble2.7%
  5. Lawyaw2.7%
  6. Afterpattern0.26%

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Share of SearchLeaderboard

Compare the legal document automation software companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among legal document automation software worldwide, by month

Share of Search by month for HotDocs, Documate, Gavel, Docassemble, Lawyaw. The figures are in the table below the chart.

View monthly share of search table
MonthHotDocsDocumateGavelDocassembleLawyawAfterpattern
Oct 202574.8%9.9%3.7%3.6%6.6%1.3%
Nov 202580.5%7.1%4%3.2%4.4%0.76%
Dec 202571.9%6.4%2.9%14.3%4%0.56%
Jan 202675.6%7.9%3.7%6.7%5.4%0.59%
Feb 202673.7%7.7%4.2%9.8%4.1%0.57%
Mar 202669.3%16.9%4.1%5.9%3.1%0.66%
Apr 202678.1%12.7%2.6%3.7%2.5%0.32%
May 202675.3%14.9%3%3.4%3%0.37%
Jun 202676.4%12.2%3.1%4.2%3.7%0.38%
Jul 202673.4%14.4%3%4.4%4.4%0.55%
Aug 202669.8%20.8%3.4%2.8%2.8%0.35%
Sep 202666.8%24.4%3.3%2.7%2.7%0.26%

This month’s ranking, September 2026

  1. 1.HotDocs

    66.8%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -3 points.

  2. 2.Documate

    24.4%

    Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.5 points.

  3. 3.Gavel

    3.3%

    Held 3rd. 890 estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Lawyaw

    2.7%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among legal document automation software worldwide?

In September 2026, HotDocs was the most searched among legal document automation software worldwide, with an estimated 18.1K branded searches and 66.8% estimated Share of Search within this set. Documate is in 2nd place, 42.4 percentage points behind at 24.4% Share of Search.

Global legal document automation software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HotDocs74.8% → 66.8%80.5%Nov 202566.8%Sep 20261st
Documate9.9% → 24.4%24.4%Sep 20266.4%Dec 20252nd
Gavel3.7% → 3.3%4.2%Feb 20262.6%Apr 20264th → 3rd
Docassemble3.6% → 2.7%14.3%Dec 20252.7%Sep 20265th → 4th
Lawyaw6.6% → 2.7%6.6%Oct 20252.5%Apr 20263rd → 5th
Afterpattern1.3% → 0.26%1.3%Oct 20250.26%Sep 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, HotDocs’ estimated Share of Search among legal document automation software worldwide decreased from 74.8% to 66.8%.
  • Across the 12 months ending September 2026, Documate’s estimated Share of Search among legal document automation software worldwide increased from 9.9% to 24.4%.
  • Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide decreased from 3.6% to 2.7%.
  • Across the 12 months ending September 2026, Lawyaw’s estimated Share of Search among legal document automation software worldwide decreased from 6.6% to 2.7%.
  • Across the 12 months ending September 2026, Afterpattern’s estimated Share of Search among legal document automation software worldwide decreased from 1.3% to 0.26%.
  • Across the 12 months ending September 2026, HotDocs’ estimated Share of Search among legal document automation software worldwide peaked at 80.5% in November 2025 and was lowest at 66.8% in September 2026.
  • Across the 12 months ending September 2026, Documate’s estimated Share of Search among legal document automation software worldwide peaked at 24.4% in September 2026 and was lowest at 6.4% in December 2025.
  • Across the 12 months ending September 2026, Gavel’s estimated Share of Search among legal document automation software worldwide peaked at 4.2% in February 2026 and was lowest at 2.6% in April 2026.
  • Across the 12 months ending September 2026, Docassemble’s estimated Share of Search among legal document automation software worldwide peaked at 14.3% in December 2025 and was lowest at 2.7% in September 2026.
  • Across the 12 months ending September 2026, Lawyaw’s estimated Share of Search among legal document automation software worldwide peaked at 6.6% in October 2025 and was lowest at 2.5% in April 2026.
  • Across the 12 months ending September 2026, Gavel rose from 4th to 3rd among legal document automation software worldwide.
  • Across the 12 months ending September 2026, Docassemble rose from 5th to 4th among legal document automation software worldwide.
  • Across the 12 months ending September 2026, Lawyaw fell from 3rd to 5th among legal document automation software worldwide.

How did search popularity change for legal document automation software worldwide in September 2026?

  1. In September 2026, Documate gained estimated Share of Search among legal document automation software worldwide, from 20.8% to 24.4%.

  2. In September 2026, HotDocs lost estimated Share of Search among legal document automation software worldwide, from 69.8% to 66.8%.

  3. Estimated monthly branded searches for Afterpattern worldwide fell 78.1% over 12 measured months, from 320 to 70 in September 2026.

  4. Estimated monthly branded searches for Lawyaw worldwide fell 55% over 12 measured months, from 1.6K to 720 in September 2026.

  5. Estimated monthly branded searches for Docassemble worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

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