How popular isIronclad?
In September 2026, people searched for Ironclad by name about 3,190 times worldwide, a 39.3% increase from the previous year. These searches made up 2.7% of all global legal document automation software searches, placing Ironclad sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about legal document automation software, Ironclad appeared in three of the five answers and was the fifth most recommended of the 11.
Ironclad is the sixth most searched of 11 competitors and the fifth most recommended in AI answers.
SpellbookShare of searches 37.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
HotDocsShare of searches 30.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
DocumateShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
Clio DraftShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
IroncladShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top legal document automation software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ironclad was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ironclad is the fifth most recommended of the 11.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gavel1st- Clio Draft2nd
- HotDocs3rd
- Spellbook4th
- Ironclad5th
Contract Express6th
Juro7th- Documate8th
- Lawyaw9th
Docassemble–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- HotDocs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gavel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Spellbook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clio Draft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ironclad3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Juro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Contract Express2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Documate1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lawyaw1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Docassemble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about legal document automation software
5 answers
Asked ChatGPT
“Which legal document automation software should I use?”
Asked ChatGPT
“What are the best legal document automation software options?”
Asked ChatGPT
“What's the best legal document automation software for contract drafting?”
Searched Google, AI Overview
“legal document automation software”
Searched Google, AI Overview
“contract automation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which legal document automation software compete with Ironclad?
Share of searches by month for Spellbook, HotDocs, Documate, Clio Draft, Contract Express, Ironclad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Spellbook | HotDocs | Documate | Clio Draft | Contract Express | Ironclad | Gavel | Docassemble | Lawyaw | Juro | Afterpattern |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32% | 4.2% | 11.7% | 4.2% | 1.8% | 1.6% | 1.6% | 2.8% | 0.25% | 0.57% |
| Nov 2025 | 37% | 37% | 3.3% | 11% | 3.9% | 1.8% | 1.8% | 1.5% | 2% | 0.23% | 0.35% |
| Dec 2025 | 35.1% | 35.1% | 3.1% | 10.5% | 3.7% | 1.7% | 1.4% | 7% | 1.9% | 0.21% | 0.27% |
| Jan 2026 | 39.6% | 32.3% | 3.4% | 11.8% | 3.4% | 2.3% | 1.6% | 2.9% | 2.3% | 0.25% | 0.25% |
| Feb 2026 | 39.8% | 32.5% | 3.4% | 9.7% | 3.4% | 2.9% | 1.8% | 4.3% | 1.8% | 0.16% | 0.25% |
| Mar 2026 | 39.4% | 32.3% | 7.9% | 7.9% | 3.5% | 2.3% | 1.9% | 2.8% | 1.5% | 0.31% | 0.31% |
| Apr 2026 | 33.8% | 41.3% | 6.7% | 8.2% | 2.9% | 2% | 1.4% | 2% | 1.3% | 0.26% | 0.17% |
| May 2026 | 36.6% | 36.6% | 7.2% | 8.9% | 3.1% | 2.6% | 1.5% | 1.6% | 1.4% | 0.23% | 0.18% |
| Jun 2026 | 35% | 35% | 5.6% | 10.5% | 4.6% | 3.7% | 1.4% | 1.9% | 1.7% | 0.33% | 0.17% |
| Jul 2026 | 38% | 31.1% | 6.1% | 11.3% | 4% | 4% | 1.3% | 1.8% | 1.8% | 0.29% | 0.23% |
| Aug 2026 | 33.6% | 33.6% | 10% | 10% | 4.5% | 3.5% | 1.7% | 1.3% | 1.3% | 0.2% | 0.17% |
| Sep 2026 | 37.7% | 30.8% | 11.2% | 9.2% | 4.1% | 2.7% | 1.5% | 1.2% | 1.2% | 0.19% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.7% | 22.2K | +22.7% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.8% | 18.1K | 0% | -2.8 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 11.2% | 6.6K | +22.2% | +1.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.2% | 5.4K | 0% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.1% | 2.4K | 0% | -0.4 points | |
| 6, held 6th | 2.7% | 1.6K | -15.8% | -0.8 points | |
| 7, held 7th | 1.5% | 890 | 0% | -0.1 points | |
| 8, held 8th | 1.2% | 720 | 0% | -0.1 points | |
| 9, held 9th | 1.2% | 720 | 0% | -0.1 points | |
| 10, held 10th | 0.19% | 110 | 0% | 0 points | |
| 11, held 11th | 0.12% | 70 | -22.2% | 0 points |
37.7%
Moved from 2nd to 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +4.1 points.
2.
HotDocs30.8%
Moved from 1st to 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.
3.
Documate11.2%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
9.2%
Moved from 3rd to 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
6.
Ironclad2.7%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.
7.
Gavel1.5%
Held 7th. 890 estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Held 8th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
9.
Lawyaw1.2%
Held 9th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
10.
Juro0.19%
Held 10th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
11.
Afterpattern0.12%
Held 11th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
Compare popularity between Ironclad and its closest rivals
Every comparison with Ironclad
36 comparisons
- Agiloft vs Ironclad
- Icertis vs Ironclad
- Ironclad vs LinkSquares
- Ironclad vs Sirion
- Ironclad vs SpotDraft
- Ironclad vs LegalOn
- Ironclad vs Spellbook
- Ironclad vs Luminance
- Clio Draft vs Ironclad
- Contract Express vs Ironclad
- Documate vs Ironclad
- Formstack vs Ironclad
- HotDocs vs Ironclad
- Ironclad vs Nintex
- Ironclad vs PandaDoc
- Ironclad vs Power Automate
- Ironclad vs Tungsten Automation
- ContractWorks vs Ironclad
- Gavel vs Ironclad
- Ironclad vs Kira
- Docassemble vs Ironclad
- Ironclad vs Lawyaw
- Clio vs Ironclad
- CoCounsel vs Ironclad
- Everlaw vs Ironclad
- Harvey vs Ironclad
- iManage vs Ironclad
- Ironclad vs LawGeex
- Ironclad vs Litera
- Ironclad vs NetDocuments
- Ironclad vs Relativity
- Ironclad vs Juro
- Conga vs Ironclad
- Ironclad vs MyCase
- Ironclad vs LexCheck
- Afterpattern vs Ironclad
How has branded search demand for Ironclad changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ironclad worldwide rose from 2.3K to 3.2K.
- Across the 12 months ending September 2026, Ironclad’s share of searches among legal document automation software worldwide increased from 1.8% to 2.7%.
- Across the 12 months ending September 2026, Ironclad’s share of searches among legal document automation software worldwide peaked at 4% in July 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Ironclad rose from 7th to 6th among legal document automation software worldwide.
How did search popularity change for legal document automation software worldwide in September 2026?
6 changes
In September 2026, Spellbook overtook HotDocs to become the leader among legal document automation software worldwide, with 37.7% of the searches.
In September 2026, Documate overtook Clio Draft to rank 3rd among legal document automation software worldwide, with 11.2% of the searches.
In September 2026, HotDocs lost share of searches among legal document automation software worldwide, from 33.6% to 30.8%.
In September 2026, Clio Draft lost share of searches among legal document automation software worldwide, from 10% to 9.2%.
In September 2026, Ironclad lost share of searches among legal document automation software worldwide, from 3.5% to 2.7%.
Docassemble’s share of searches among legal document automation software worldwide has lost ground for 3 months in a row, from 1.9% to 1.2% in September 2026.
How are Ironclad’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ironclad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- clm ironclad
- ironclad clm
- ironclad contract management
- ironclad contracts
- ironcladapp com
Do you work for Ironclad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Ironclad compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Legal tech | 9th of 10 | 0.19% | Show ranking |
| Document automation platforms | 7th of 8 | 0.65% | Show ranking |
| Contract review platforms | 4th of 10 | 1.5% | Show ranking |
| Contract lifecycle management software | 6th of 9 | 5.1% | Show ranking |
| Legal document automation software | 6th of 11 | 2.7% | Shown above |
Is Ironclad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.