How popular isIronclad?
In September 2026, people searched for Ironclad by name about 3,190 times worldwide, a 39.3% increase from the previous year. These searches made up 0.65% of all global document automation platform searches, placing Ironclad seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about document automation platforms, Ironclad appeared in two of the five answers and was the sixth most recommended of the eight.
Ironclad is the seventh most searched of 8 competitors and the sixth most recommended in AI answers.
PandaDocShare of searches 67.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FormstackShare of searches 11.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HotDocsShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Power AutomateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
IroncladShare of searches 0.65%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top document automation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ironclad was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ironclad is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- PandaDoc1st
Conga2nd- Power Automate3rd
- HotDocs4th
- Formstack5th
- Ironclad6th
Nintex–
Tungsten Automation–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PandaDoc5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Formstack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HotDocs3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Conga3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ironclad2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nintex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tungsten Automation0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about document automation platforms
5 answers
Asked ChatGPT
“Which document automation platform should I use?”
Asked ChatGPT
“What are the best document automation platforms?”
Asked ChatGPT
“What's the best document automation platform for business documents?”
Searched Google, AI Overview
“document automation platforms”
Searched Google, AI Overview
“contract automation software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which document automation platforms compete with Ironclad?
Share of searches by month for PandaDoc, Formstack, HotDocs, Power Automate, Nintex, Tungsten Automation, Ironclad. The figures are in the table below the chart.
View monthly share of searches table
| Month | PandaDoc | Formstack | HotDocs | Power Automate | Nintex | Tungsten Automation | Ironclad | Conga |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 12.7% | 7% | 7% | 5.7% | 3.8% | 0.38% | 0.1% |
| Nov 2025 | 61.5% | 12.3% | 8.2% | 8.2% | 5.5% | 3.7% | 0.4% | 0.1% |
| Dec 2025 | 62.5% | 12.6% | 8.4% | 8.4% | 4.6% | 3.1% | 0.41% | 0.1% |
| Jan 2026 | 66.6% | 10.9% | 7.3% | 7.3% | 4% | 3.3% | 0.52% | 0.07% |
| Feb 2026 | 66.5% | 10.9% | 7.3% | 7.3% | 4% | 3.3% | 0.64% | 0.08% |
| Mar 2026 | 62.4% | 12.5% | 8.4% | 8.4% | 4.6% | 3.1% | 0.6% | 0.1% |
| Apr 2026 | 63.2% | 10.4% | 10.4% | 8.5% | 3.8% | 3.1% | 0.5% | 0.08% |
| May 2026 | 65.8% | 10.8% | 8.9% | 7.2% | 3.9% | 2.6% | 0.64% | 0.08% |
| Jun 2026 | 65.7% | 10.8% | 7.2% | 8.8% | 3.9% | 2.6% | 0.76% | 0.08% |
| Jul 2026 | 69.7% | 9.4% | 6.2% | 7.6% | 3.4% | 2.8% | 0.8% | 0.07% |
| Aug 2026 | 63.7% | 12.8% | 8.5% | 7% | 3.8% | 3.1% | 0.9% | 0.08% |
| Sep 2026 | 67.4% | 11.1% | 7.4% | 7.4% | 3.3% | 2.7% | 0.65% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.4% | 165K | +22.2% | +3.7 points | |
| 2, held 2nd | 11.1% | 27.1K | 0% | -1.7 points | |
| 3, held 3rd | 7.4% | 18.1K | 0% | -1.2 points | |
| 4, held 4th | 7.4% | 18.1K | +22.3% | +0.4 points | |
| 5, held 5th | 3.3% | 8.1K | 0% | -0.5 points | |
| 6, held 6th | 2.7% | 6.6K | 0% | -0.4 points | |
| 7, held 7th | 0.65% | 1.6K | -15.8% | -0.2 points | |
| 8, held 8th | 0.07% | 170 | 0% | 0 points |
1.
PandaDoc67.4%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.7 points.
11.1%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
HotDocs7.4%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
7.4%
Held 4th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
5.
Nintex3.3%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.7%
Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
7.
Ironclad0.65%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
8.
Conga0.07%
Held 8th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Ironclad and its closest rivals
Every comparison with Ironclad
36 comparisons
- Agiloft vs Ironclad
- Icertis vs Ironclad
- Ironclad vs LinkSquares
- Ironclad vs Sirion
- Ironclad vs SpotDraft
- Ironclad vs LegalOn
- Ironclad vs Spellbook
- Ironclad vs Luminance
- Clio Draft vs Ironclad
- Contract Express vs Ironclad
- Documate vs Ironclad
- Formstack vs Ironclad
- HotDocs vs Ironclad
- Ironclad vs Nintex
- Ironclad vs PandaDoc
- Ironclad vs Power Automate
- Ironclad vs Tungsten Automation
- ContractWorks vs Ironclad
- Gavel vs Ironclad
- Ironclad vs Kira
- Docassemble vs Ironclad
- Ironclad vs Lawyaw
- Clio vs Ironclad
- CoCounsel vs Ironclad
- Everlaw vs Ironclad
- Harvey vs Ironclad
- iManage vs Ironclad
- Ironclad vs LawGeex
- Ironclad vs Litera
- Ironclad vs NetDocuments
- Ironclad vs Relativity
- Ironclad vs Juro
- Conga vs Ironclad
- Ironclad vs MyCase
- Ironclad vs LexCheck
- Afterpattern vs Ironclad
How has branded search demand for Ironclad changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ironclad worldwide rose from 2.3K to 3.2K.
- Across the 12 months ending September 2026, Ironclad’s share of searches among document automation platforms worldwide held steady, from 0.38% to 0.65%.
How did search popularity change for document automation platforms worldwide in September 2026?
6 changes
In September 2026, PandaDoc gained share of searches among document automation platforms worldwide, from 63.7% to 67.4%.
In September 2026, Formstack lost share of searches among document automation platforms worldwide, from 12.8% to 11.1%.
In September 2026, HotDocs lost share of searches among document automation platforms worldwide, from 8.5% to 7.4%.
In September 2026, Nintex lost share of searches among document automation platforms worldwide, from 3.8% to 3.3%.
Estimated monthly branded searches for Ironclad worldwide rose 60% over 12 measured months, from 1K to 1.6K in September 2026.
Estimated monthly branded searches for Conga worldwide fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are Ironclad’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Ironclad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- clm ironclad
- ironclad clm
- ironclad contract management
- ironclad contracts
- ironcladapp com
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Where does Ironclad compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Legal tech | 9th of 10 | 0.19% | Show ranking |
| Document automation platforms | 7th of 8 | 0.65% | Shown above |
| Contract review platforms | 4th of 10 | 1.5% | Show ranking |
| Contract lifecycle management software | 6th of 9 | 5.1% | Show ranking |
| Legal document automation software | 6th of 11 | 2.7% | Show ranking |
Is Ironclad your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.