Brandwave

Ironclad vs Relativity:Which is more popular by branded search?

In August 2026, Ironclad had more branded searches than Relativity among legal tech worldwide. Ironclad was estimated to have 3.6K branded searches compared to Relativity’s 1.9K, and held a 1.3% Share of Search versus Relativity’s 0.69%. These are worldwide searches for English-language branded terms.

Share of Search among legal tech worldwide in August 2026Which is more popular in search, Ironclad or Relativity?
Ironclad1.3%3.6K searches
vs
Relativity0.69%1.9K searches

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Which is more popular in search, Ironclad or Relativity?

Compare the legal tech businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ironclad and Relativity among legal tech worldwide, by month

Share of Search by month for Ironclad, Relativity. The figures are in the table below the chart.

View monthly share of search table
MonthiManageLiteraEverlawIroncladRelativityClio
Oct 202546.1%46.1%5.1%0.96%1%0.8%
Nov 202542.3%51.9%3.8%0.83%0.61%0.61%
Dec 202546.1%46.1%5%1%0.82%0.82%
Jan 202646.1%46.1%5.1%1.1%0.8%0.8%
Feb 202650.1%41.2%5.5%1.4%0.87%0.87%
Mar 202649.9%41%5.5%1.4%1.1%1.1%
Apr 202650.1%41.2%5.5%1.2%1.1%0.87%
May 202655.1%37%4.9%1.4%0.78%0.78%
Jun 202655.1%37%4.9%1.4%0.78%0.78%
Jul 202655.2%37%4.9%1.4%0.78%0.65%
Aug 202660.1%32.9%4.4%1.3%0.69%0.58%
Sep 2026——————

How has the Ironclad and Relativity comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Ironclad took it in November 2025.
  • Across the 11 months ending August 2026, Ironclad’s estimated Share of Search among legal tech worldwide moved from 0.96% to 1.3%, and its estimated monthly branded searches moved from 2.3K to 3.6K.
  • Across the 11 months ending August 2026, Relativity’s estimated Share of Search among legal tech worldwide moved from 1% to 0.69%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for legal tech worldwide in August 2026?

  1. Estimated monthly branded searches for Ironclad worldwide rose 57.2% over 11 measured months, from 2.3K to 3.6K in August 2026.

  2. Estimated monthly branded searches for Relativity worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ironclad’s and Relativity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ironclad

5 branded search terms

  • clm ironclad
  • ironclad clm
  • ironclad contract management
  • ironclad contracts
  • ironcladapp com

Relativity

1 branded search term

  • relativity one

How the Brand Demand Index is measured

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