Brandwave

How popular isCoCounsel?

In September 2026, people searched for CoCounsel by name about 19,700 times worldwide, a 53.7% increase from the previous year. These searches made up 6.2% of all global legal tech searches, placing CoCounsel fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about legal tech, CoCounsel appeared in four of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

CoCounsel is the fourth most searched of 10 competitors and the second most recommended in AI answers.

  1. HarveyShare of searches 42.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. LiteraShare of searches 28.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. iManageShare of searches 12.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CoCounselShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. EverlawShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top legal tech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CoCounsel is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. CoCounsel2nd
  3. Harvey3rd
  4. MyCase4th
  5. Ironclad5th
  6. NetDocuments6th
  7. Litera–
  8. iManage–
  9. Everlaw–
  10. Relativity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetDocuments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyCase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iManage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relativity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal tech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which legal tech compete with CoCounsel?

CoCounsel against legal tech worldwide, by month

Share of searches by month for Harvey, Litera, iManage, CoCounsel, Everlaw, NetDocuments. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLiteraiManageCoCounselEverlawNetDocumentsClioRelativityIroncladMyCase
Oct 202527.3%40.6%15%4.7%4.5%5.5%1%1.1%0.22%0.14%
Nov 202522.7%50.7%12.4%4.9%3.7%3.7%0.9%0.74%0.22%0.05%
Dec 202527.5%41.2%15.1%4.9%4.5%4.5%1.1%0.86%0.27%0.05%
Jan 202624.5%44.5%13.4%5.3%4.9%4.9%1.3%0.94%0.29%0.04%
Feb 202634.7%34.7%12.7%6.2%4.6%4.6%1.2%0.91%0.28%0.05%
Mar 202637.7%31%13.9%6.5%4.1%4.1%1.3%1%0.25%0.06%
Apr 202638.3%31.5%14.1%5.5%4.2%4.2%0.97%1%0.21%0.05%
May 202638.2%31.4%14.1%5.8%4.2%4.2%0.95%0.81%0.25%0.04%
Jun 202638.3%31.5%14.1%5.6%4.2%4.2%0.94%0.81%0.25%0.05%
Jul 202639.4%32.4%11.9%5.8%4.3%4.3%0.84%0.81%0.21%0.04%
Aug 202638.3%31.5%14.1%5.7%4.2%4.2%0.82%0.79%0.25%0.04%
Sep 202642.8%28.7%12.8%6.2%3.8%3.8%0.83%0.74%0.19%0.04%
  1. 1.Harvey

    42.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.5 points.

  2. 2.Litera

    28.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.iManage

    12.8%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.CoCounsel

    6.2%

    Held 4th. 19.7K estimated branded searches, +20.1% vs prior month. Share +0.5 points.

  5. 5.Everlaw

    3.8%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Clio

    0.83%

    Held 7th. 2.6K estimated branded searches, +11.5% vs prior month. Share 0 points.

  8. 8.Relativity

    0.74%

    Held 8th. 2.3K estimated branded searches, +2.6% vs prior month. Share -0.1 points.

  9. 9.Ironclad

    0.19%

    Held 9th. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  10. 10.MyCase

    0.04%

    Held 10th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

Compare popularity between CoCounsel and its closest rivals

Every comparison with CoCounsel

14 comparisons

How has branded search demand for CoCounsel changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CoCounsel worldwide rose from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide increased from 4.7% to 6.2%.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide peaked at 6.5% in March 2026 and was lowest at 4.7% in October 2025.
  • Across the 12 months ending September 2026, CoCounsel rose from 5th to 4th among legal tech worldwide.

How did search popularity change for legal tech worldwide in September 2026?

6 changes
  1. In September 2026, Harvey gained share of searches among legal tech worldwide, from 38.3% to 42.8%.

  2. In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%.

  3. In September 2026, Litera lost share of searches among legal tech worldwide, from 31.5% to 28.7%.

  4. In September 2026, iManage lost share of searches among legal tech worldwide, from 14.1% to 12.8%.

  5. Estimated monthly branded searches for MyCase worldwide fell 64.1% over 12 measured months, from 390 to 140 in September 2026.

  6. Estimated monthly branded searches for Relativity worldwide fell 20.5% over 12 measured months, from 2.9K to 2.3K in September 2026.

How are CoCounsel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoCounsel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cocounsel
  • cocounsel legal

How the Brand Demand Index is measured

Who owns CoCounsel?

CoCounsel is owned by Thomson Reuters. Brandwave also tracks Thomson Reuters, owned by the same company, worldwide.

Do you work for CoCounsel? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does CoCounsel compete?

CoCounsel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Legal tech4th of 106.2%Shown above
AI legal assistants4th of 77.7%Show ranking
Creator with pink hair and a pink jacket

Is CoCounsel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.