Brandwave

How popular isCoCounsel?

In September 2026, people searched for CoCounsel by name about 19,700 times worldwide, a 53.7% increase from the previous year. These searches made up 7.7% of all global AI legal assistant searches, placing CoCounsel fourth out of seven assistants. When we asked both ChatGPT and Google AI Overviews about AI legal assistants, CoCounsel appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

CoCounsel is the fourth most searched of 7 competitors and the most recommended in AI answers.

  1. HarveyShare of searches 52.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. LegalOnShare of searches 19.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. SpellbookShare of searches 8.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. CoCounselShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Lexis+ AIShare of searches 6.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top AI legal assistants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel appeared in all five answers. CoCounsel is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CoCounsel1st
  2. Lexis+ AI2nd
  3. Harvey3rd
  4. Spellbook4th
  5. LegalOn5th
  6. DoNotPay–
  7. Robin AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lexis+ AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harvey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LegalOn1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spellbook1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DoNotPay0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Robin AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI legal assistants

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI legal assistants compete with CoCounsel?

CoCounsel against AI legal assistants worldwide, by month

Share of searches by month for Harvey, LegalOn, Spellbook, CoCounsel, Lexis+ AI, DoNotPay. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLegalOnSpellbookCoCounselLexis+ AIDoNotPayRobin AI
Oct 202534.9%28.5%10.5%6%9.9%3.8%6.5%
Nov 202533.8%27.7%10.1%7.3%9.3%4.5%7.3%
Dec 202536.5%29.9%10.9%6.5%6.9%4%5.3%
Jan 202632.9%32.9%12.1%7.1%7.6%3.6%3.9%
Feb 202642.8%23.4%10.5%7.6%8.1%4.7%2.8%
Mar 202643.6%24%10.7%7.6%8.6%3.2%2.3%
Apr 202647.3%21.3%9.6%6.8%8.3%4.3%2.5%
May 202647.7%21.5%9.6%7.2%7.2%4.3%2.5%
Jun 202648.9%22%8%7.2%7.8%3.6%2.5%
Jul 202649.6%22.3%8.2%7.3%6.9%3.7%2.1%
Aug 202649.7%22.4%8.2%7.4%6.9%3.7%1.7%
Sep 202652.8%19.4%8.7%7.7%6.5%3.2%1.8%

  1. 1.Harvey

    52.8%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  2. 2.LegalOn

    19.4%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.Spellbook

    8.7%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  4. 4.CoCounsel

    7.7%

    Held 4th. 19.7K estimated branded searches, +20.1% vs prior month. Share +0.3 points.

  5. 5.Lexis+ AI

    6.5%

    Held 5th. 16.5K estimated branded searches, +7.8% vs prior month. Share -0.5 points.

  6. 6.DoNotPay

    3.2%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Robin AI

    1.8%

    Held 7th. 4.7K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare popularity between CoCounsel and its closest rivals

Every comparison with CoCounsel

14 comparisons

How has branded search demand for CoCounsel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CoCounsel worldwide rose from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among AI legal assistants worldwide increased from 6% to 7.7%.
  • Across the 12 months ending September 2026, CoCounsel rose from 6th to 4th among AI legal assistants worldwide.

How did search popularity change for AI legal assistants worldwide in September 2026?

6 changes

  1. In September 2026, Harvey gained share of searches among AI legal assistants worldwide, from 49.7% to 52.8%.

  2. In September 2026, Spellbook gained share of searches among AI legal assistants worldwide, from 8.2% to 8.7%.

  3. In September 2026, LegalOn lost share of searches among AI legal assistants worldwide, from 22.4% to 19.4%.

  4. CoCounsel’s share of searches among AI legal assistants worldwide has gained ground for 3 months in a row, from 7.2% to 7.7% in September 2026.

  5. Estimated monthly branded searches for Robin AI worldwide fell 65.5% over 12 measured months, from 13.7K to 4.7K in September 2026.

  6. Estimated monthly branded searches for Lexis+ AI worldwide fell 21.4% over 12 measured months, from 21K to 16.5K in September 2026.

How are CoCounsel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CoCounsel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cocounsel
  • cocounsel legal

How the Brand Demand Index is measured

Who owns CoCounsel?

CoCounsel is owned by Thomson Reuters. Brandwave also tracks Thomson Reuters, owned by the same company, worldwide.

Do you work for CoCounsel? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does CoCounsel compete?

CoCounsel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Legal tech4th of 106.2%Show ranking
AI legal assistants4th of 77.7%Shown above
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Is CoCounsel your brand?

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