Brandwave

CoCounsel vs Litera:Which is more popular?

In September 2026, Litera had more branded searches than CoCounsel among legal tech worldwide. Litera had about 90,500 branded searches, while CoCounsel had 19,700. Litera made up 28.7% of all legal tech searches we track, and CoCounsel accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about legal tech, CoCounsel appeared in four of the five answers and Litera in none.

Among legal tech worldwide in September 2026

Who do people search for more?

Litera, about 5 searches for every 1 for CoCounsel

Litera 90.5K searchesCoCounsel 19.7K searches

Who does AI mention more?

CoCounsel, mentioned in 4 of 5 answers, Litera in 0

CoCounsel in 4 of 5Litera in 0 of 5

Who does AI recommend more?

CoCounsel, the only one of the two named

CoCounsel first in 3Litera never named

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Top legal tech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Litera did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. CoCounsel2nd
  3. Harvey3rd
  4. MyCase4th
  5. Ironclad5th
  6. NetDocuments6th
  7. Litera–
  8. iManage–
  9. Everlaw–
  10. Relativity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetDocuments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyCase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iManage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relativity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal tech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CoCounsel or Litera more popular in search?

This chart shows how often people search Google for CoCounsel and Litera by name. Each line represents a brand's share of searches for all ten legal tech we track, month by month, from English-language searches worldwide.

CoCounsel and Litera among legal tech worldwide, by month

Share of searches by month for Litera, CoCounsel. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLiteraiManageCoCounselEverlawNetDocumentsClioRelativityIroncladMyCase
Oct 202527.3%40.6%15%4.7%4.5%5.5%1%1.1%0.22%0.14%
Nov 202522.7%50.7%12.4%4.9%3.7%3.7%0.9%0.74%0.22%0.05%
Dec 202527.5%41.2%15.1%4.9%4.5%4.5%1.1%0.86%0.27%0.05%
Jan 202624.5%44.5%13.4%5.3%4.9%4.9%1.3%0.94%0.29%0.04%
Feb 202634.7%34.7%12.7%6.2%4.6%4.6%1.2%0.91%0.28%0.05%
Mar 202637.7%31%13.9%6.5%4.1%4.1%1.3%1%0.25%0.06%
Apr 202638.3%31.5%14.1%5.5%4.2%4.2%0.97%1%0.21%0.05%
May 202638.2%31.4%14.1%5.8%4.2%4.2%0.95%0.81%0.25%0.04%
Jun 202638.3%31.5%14.1%5.6%4.2%4.2%0.94%0.81%0.25%0.05%
Jul 202639.4%32.4%11.9%5.8%4.3%4.3%0.84%0.81%0.21%0.04%
Aug 202638.3%31.5%14.1%5.7%4.2%4.2%0.82%0.79%0.25%0.04%
Sep 202642.8%28.7%12.8%6.2%3.8%3.8%0.83%0.74%0.19%0.04%

How has the CoCounsel and Litera comparison changed over the last 12 months?

3 findings
  • Litera was ahead of CoCounsel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, Litera’s share of searches among legal tech worldwide moved from 40.6% to 28.7%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for legal tech worldwide in September 2026?

2 changes

  1. In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%.

  2. In September 2026, Litera lost share of searches among legal tech worldwide, from 31.5% to 28.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CoCounsel’s and Litera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoCounsel

2 branded search terms

  • cocounsel
  • cocounsel legal

Litera

1 branded search term

  • litera

How the Brand Demand Index is measured

Other head-to-heads among legal tech

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