CoCounsel vs Ironclad:Which is more popular?
In September 2026, CoCounsel had more branded searches than Ironclad among legal tech worldwide. CoCounsel had about 19,700 branded searches, while Ironclad had 590. CoCounsel made up 6.2% of all legal tech searches we track, and Ironclad accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about legal tech, CoCounsel appeared in four of the five answers and Ironclad in two. CoCounsel was mentioned before Ironclad in three out of four answers.
Who do people search for more?
CoCounsel, about 33 searches for every 1 for Ironclad
Who does AI mention more?
CoCounsel, mentioned in 4 of 5 answers, Ironclad in 2
Who does AI recommend more?
CoCounsel, named ahead of Ironclad in 3 of 4 answers
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Top legal tech in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ironclad was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. CoCounsel was listed before Ironclad in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Clio1st- CoCounsel2nd
Harvey3rd
MyCase4th
Ironclad5th
NetDocuments6th
Litera–
iManage–
Everlaw–
Relativity–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CoCounsel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harvey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NetDocuments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MyCase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ironclad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Litera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- iManage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Everlaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Relativity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about legal tech
5 answers
Asked ChatGPT
“Which legal tech should I use?”
Asked ChatGPT
“What are the best legal tech options?”
Asked ChatGPT
“What's the best legal tech for a law firm?”
Searched Google, AI Overview
“legal tech”
Searched Google, AI Overview
“law firm technology”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is CoCounsel or Ironclad more popular in search?
This chart shows how often people search Google for CoCounsel and Ironclad by name. Each line represents a brand's share of searches for all ten legal tech we track, month by month, from English-language searches worldwide.
Share of searches by month for CoCounsel, Ironclad. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harvey | Litera | iManage | CoCounsel | Everlaw | NetDocuments | Clio | Relativity | Ironclad | MyCase |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.3% | 40.6% | 15% | 4.7% | 4.5% | 5.5% | 1% | 1.1% | 0.22% | 0.14% |
| Nov 2025 | 22.7% | 50.7% | 12.4% | 4.9% | 3.7% | 3.7% | 0.9% | 0.74% | 0.22% | 0.05% |
| Dec 2025 | 27.5% | 41.2% | 15.1% | 4.9% | 4.5% | 4.5% | 1.1% | 0.86% | 0.27% | 0.05% |
| Jan 2026 | 24.5% | 44.5% | 13.4% | 5.3% | 4.9% | 4.9% | 1.3% | 0.94% | 0.29% | 0.04% |
| Feb 2026 | 34.7% | 34.7% | 12.7% | 6.2% | 4.6% | 4.6% | 1.2% | 0.91% | 0.28% | 0.05% |
| Mar 2026 | 37.7% | 31% | 13.9% | 6.5% | 4.1% | 4.1% | 1.3% | 1% | 0.25% | 0.06% |
| Apr 2026 | 38.3% | 31.5% | 14.1% | 5.5% | 4.2% | 4.2% | 0.97% | 1% | 0.21% | 0.05% |
| May 2026 | 38.2% | 31.4% | 14.1% | 5.8% | 4.2% | 4.2% | 0.95% | 0.81% | 0.25% | 0.04% |
| Jun 2026 | 38.3% | 31.5% | 14.1% | 5.6% | 4.2% | 4.2% | 0.94% | 0.81% | 0.25% | 0.05% |
| Jul 2026 | 39.4% | 32.4% | 11.9% | 5.8% | 4.3% | 4.3% | 0.84% | 0.81% | 0.21% | 0.04% |
| Aug 2026 | 38.3% | 31.5% | 14.1% | 5.7% | 4.2% | 4.2% | 0.82% | 0.79% | 0.25% | 0.04% |
| Sep 2026 | 42.8% | 28.7% | 12.8% | 6.2% | 3.8% | 3.8% | 0.83% | 0.74% | 0.19% | 0.04% |
How has the CoCounsel and Ironclad comparison changed over the last 12 months?
3 findings
- CoCounsel was ahead of Ironclad in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 12.8K to 19.7K.
- Across the 12 months ending September 2026, Ironclad’s share of searches among legal tech worldwide moved from 0.22% to 0.19%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for legal tech worldwide in September 2026?
1 change
In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using CoCounsel’s and Ironclad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among legal tech
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