Brandwave

CoCounsel vs iManage:Which is more popular?

In September 2026, iManage had more branded searches than CoCounsel among legal tech worldwide. iManage had about 40,500 branded searches, while CoCounsel had 19,700. iManage made up 12.8% of all legal tech searches we track, and CoCounsel accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about legal tech, CoCounsel appeared in four of the five answers and iManage in none.

Among legal tech worldwide in September 2026

Who do people search for more?

iManage, about 2 searches for every 1 for CoCounsel

iManage 40.5K searchesCoCounsel 19.7K searches

Who does AI mention more?

CoCounsel, mentioned in 4 of 5 answers, iManage in 0

CoCounsel in 4 of 5iManage in 0 of 5

Who does AI recommend more?

CoCounsel, the only one of the two named

CoCounsel first in 3iManage never named

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Top legal tech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. iManage did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. CoCounsel2nd
  3. Harvey3rd
  4. MyCase4th
  5. Ironclad5th
  6. NetDocuments6th
  7. Litera–
  8. iManage–
  9. Everlaw–
  10. Relativity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetDocuments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyCase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iManage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relativity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal tech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CoCounsel or iManage more popular in search?

This chart shows how often people search Google for CoCounsel and iManage by name. Each line represents a brand's share of searches for all ten legal tech we track, month by month, from English-language searches worldwide.

CoCounsel and iManage among legal tech worldwide, by month

Share of searches by month for iManage, CoCounsel. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLiteraiManageCoCounselEverlawNetDocumentsClioRelativityIroncladMyCase
Oct 202527.3%40.6%15%4.7%4.5%5.5%1%1.1%0.22%0.14%
Nov 202522.7%50.7%12.4%4.9%3.7%3.7%0.9%0.74%0.22%0.05%
Dec 202527.5%41.2%15.1%4.9%4.5%4.5%1.1%0.86%0.27%0.05%
Jan 202624.5%44.5%13.4%5.3%4.9%4.9%1.3%0.94%0.29%0.04%
Feb 202634.7%34.7%12.7%6.2%4.6%4.6%1.2%0.91%0.28%0.05%
Mar 202637.7%31%13.9%6.5%4.1%4.1%1.3%1%0.25%0.06%
Apr 202638.3%31.5%14.1%5.5%4.2%4.2%0.97%1%0.21%0.05%
May 202638.2%31.4%14.1%5.8%4.2%4.2%0.95%0.81%0.25%0.04%
Jun 202638.3%31.5%14.1%5.6%4.2%4.2%0.94%0.81%0.25%0.05%
Jul 202639.4%32.4%11.9%5.8%4.3%4.3%0.84%0.81%0.21%0.04%
Aug 202638.3%31.5%14.1%5.7%4.2%4.2%0.82%0.79%0.25%0.04%
Sep 202642.8%28.7%12.8%6.2%3.8%3.8%0.83%0.74%0.19%0.04%

How has the CoCounsel and iManage comparison changed over the last 12 months?

3 findings
  • iManage was ahead of CoCounsel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, iManage’s share of searches among legal tech worldwide moved from 15% to 12.8%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for legal tech worldwide in September 2026?

2 changes
  1. In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%.

  2. In September 2026, iManage lost share of searches among legal tech worldwide, from 14.1% to 12.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CoCounsel’s and iManage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoCounsel

2 branded search terms

  • cocounsel
  • cocounsel legal

iManage

1 branded search term

  • imanage

How the Brand Demand Index is measured

Other head-to-heads among legal tech

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