Brandwave

CoCounsel vs NetDocuments:Which is more popular?

In September 2026, CoCounsel had more branded searches than NetDocuments among legal tech worldwide. CoCounsel had about 19,700 branded searches, while NetDocuments had 12,100. CoCounsel made up 6.2% of all legal tech searches we track, and NetDocuments accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about legal tech, CoCounsel appeared in four of the five answers and NetDocuments in three. CoCounsel was mentioned before NetDocuments in every answer that named either.

Among legal tech worldwide in September 2026

Who do people search for more?

CoCounsel, about 63% more searches than NetDocuments

CoCounsel 19.7K searchesNetDocuments 12.1K searches

Who does AI mention more?

CoCounsel, mentioned in 4 of 5 answers, NetDocuments in 3

CoCounsel in 4 of 5NetDocuments in 3 of 5

Who does AI recommend more?

CoCounsel, named ahead of NetDocuments in 3 of 3 answers

CoCounsel first in 3NetDocuments never first

Follow CoCounsel vs NetDocuments and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top legal tech in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CoCounsel was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NetDocuments was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. CoCounsel was listed before NetDocuments in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clio1st
  2. CoCounsel2nd
  3. Harvey3rd
  4. MyCase4th
  5. Ironclad5th
  6. NetDocuments6th
  7. Litera–
  8. iManage–
  9. Everlaw–
  10. Relativity–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CoCounsel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harvey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NetDocuments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyCase3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ironclad2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Litera0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iManage0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Everlaw0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Relativity0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal tech

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is CoCounsel or NetDocuments more popular in search?

This chart shows how often people search Google for CoCounsel and NetDocuments by name. Each line represents a brand's share of searches for all ten legal tech we track, month by month, from English-language searches worldwide.

CoCounsel and NetDocuments among legal tech worldwide, by month

Share of searches by month for CoCounsel, NetDocuments. The figures are in the table below the chart.

View monthly share of searches table
MonthHarveyLiteraiManageCoCounselEverlawNetDocumentsClioRelativityIroncladMyCase
Oct 202527.3%40.6%15%4.7%4.5%5.5%1%1.1%0.22%0.14%
Nov 202522.7%50.7%12.4%4.9%3.7%3.7%0.9%0.74%0.22%0.05%
Dec 202527.5%41.2%15.1%4.9%4.5%4.5%1.1%0.86%0.27%0.05%
Jan 202624.5%44.5%13.4%5.3%4.9%4.9%1.3%0.94%0.29%0.04%
Feb 202634.7%34.7%12.7%6.2%4.6%4.6%1.2%0.91%0.28%0.05%
Mar 202637.7%31%13.9%6.5%4.1%4.1%1.3%1%0.25%0.06%
Apr 202638.3%31.5%14.1%5.5%4.2%4.2%0.97%1%0.21%0.05%
May 202638.2%31.4%14.1%5.8%4.2%4.2%0.95%0.81%0.25%0.04%
Jun 202638.3%31.5%14.1%5.6%4.2%4.2%0.94%0.81%0.25%0.05%
Jul 202639.4%32.4%11.9%5.8%4.3%4.3%0.84%0.81%0.21%0.04%
Aug 202638.3%31.5%14.1%5.7%4.2%4.2%0.82%0.79%0.25%0.04%
Sep 202642.8%28.7%12.8%6.2%3.8%3.8%0.83%0.74%0.19%0.04%

How has the CoCounsel and NetDocuments comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: CoCounsel took it in November 2025.
  • Across the 12 months ending September 2026, CoCounsel’s share of searches among legal tech worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 12.8K to 19.7K.
  • Across the 12 months ending September 2026, NetDocuments’ share of searches among legal tech worldwide moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for legal tech worldwide in September 2026?

2 changes

  1. In September 2026, CoCounsel gained share of searches among legal tech worldwide, from 5.7% to 6.2%.

  2. Estimated monthly branded searches for NetDocuments worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CoCounsel’s and NetDocuments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CoCounsel

2 branded search terms

  • cocounsel
  • cocounsel legal

NetDocuments

1 branded search term

  • netdocuments

How the Brand Demand Index is measured

Other head-to-heads among legal tech

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free