Brandwave

How popular isSpellbook in search?

In August 2026, there were an estimated 18.1K branded searches for Spellbook worldwide which is down 18.5% over the last 11 months. Spellbook holds 9.5% estimated Share of Search among AI legal assistants worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Harvey57.6%
  2. LegalOn25.9%
  3. Spellbook9.5%
  4. DoNotPay5.2%
  5. Robin AI1.9%
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Which AI legal assistants compete with Spellbook?

Spellbook against AI legal assistants worldwide, by month

Share of Search by month for Harvey, LegalOn, Spellbook, DoNotPay. The figures are in the table below the chart.

View monthly share of search table
MonthHarveyLegalOnSpellbookDoNotPayRobin AI
Oct 202541.4%33.9%12.4%5.5%6.8%
Nov 202540.3%33%12.1%6.6%8.1%
Dec 202541.9%34.3%12.5%5.6%5.6%
Jan 202637.9%37.9%13.9%6.2%4.1%
Feb 202650.4%27.5%12.4%6.7%3%
Mar 202651.7%28.4%12.7%4.7%2.5%
Apr 202655.2%24.8%11.1%6.1%2.7%
May 202655.2%24.8%11.1%6.1%2.7%
Jun 202657%25.7%9.4%5.1%2.8%
Jul 202657.3%25.8%9.4%5.2%2.3%
Aug 202657.6%25.9%9.5%5.2%1.9%
Sep 2026—————

  1. 1.Harvey

    57.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.LegalOn

    25.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Spellbook

    9.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DoNotPay

    5.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Robin AI

    1.9%

    Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

Compare search popularity between Spellbook and its closest rivals

How has branded search demand for Spellbook changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spellbook worldwide fell from 22.2K to 18.1K.
  • Across the 11 months ending August 2026, Spellbook’s estimated Share of Search among AI legal assistants worldwide decreased from 12.4% to 9.5%.
  • Across the 11 months ending August 2026, Spellbook’s estimated Share of Search among AI legal assistants worldwide peaked at 13.9% in January 2026 and was lowest at 9.4% in June 2026.

How did search popularity change for AI legal assistants worldwide in August 2026?

  1. Harvey’s estimated Share of Search among AI legal assistants worldwide has gained ground for 3 months in a row, from 55.2% to 57.6% in August 2026.

  2. LegalOn’s estimated Share of Search among AI legal assistants worldwide has gained ground for 3 months in a row, from 24.8% to 25.9% in August 2026.

  3. Estimated monthly branded searches for Robin AI worldwide fell 70.2% over 11 measured months, from 12.1K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Spellbook worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

How is Spellbook measured?

Brandwave collects information about searches that people make online using Spellbook’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • spellbook

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How the Brand Demand Index is measured

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